Brand Manager

Apple

4d

About The Position

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Brand team drives integrated campaigns and product launches across cross-functional teams. We are the voice and protectors of the Apple brand. We’re natural collaborators and connectors, bringing all teams together in pursuit of the best work. We are looking for a seasoned, highly capable Brand Manager to oversee the direction and integration of marketing campaigns, as well as the strategic marketing efforts required to drive local market opportunities and challenges for your assigned product lines. In this role, you will navigate a dynamic environment where deep collaboration and a passion for excellence intersect. You will partner closely with Interactive, Channel, Retail, and Advertising teams, while nurturing key relationships with Product Marketing, PR, and Sales. By acting as the central point of contact for product launches, you will represent regional needs to worldwide teams and ensure messaging consistency across all deliverables, ultimately shaping industry-defining work.

Requirements

• 8+ years of experience managing integrated marketing campaigns within a creative agency or client organization.
• Experience managing creative and production agency partners.
• Experience managing cross-functional workflows and multi-stakeholder project lifecycles.
• Fluency in written and spoken Chinese and English, with experience presenting concepts to local and global executives.
• Bachelor’s degree or equivalent experience.
• Experience crafting presentation decks and delivering narratives to senior leadership.
• Experience aligning strategic positioning and executing integrated marketing plans across diverse business groups.
• Ability to establish trust and influence across multiple partners in a matrixed global organization.
• Experience balancing the needs of a creatively driven organization with an analytical approach to marketing.

Nice To Haves

• Interest in popular culture, consumer trends, and emerging media or technology.

Responsibilities

• Lead marketing communications plans for assigned product lines, ensuring messaging consistency and integration across all functional deliverables.
• Serve as the central point of contact for product launches, managing processes and representing Greater China regional needs to worldwide teams.
• Analyze competitive landscapes, consumer trends, and market data to develop insight-driven marketing briefs that inspire creative work.
• Collaborate with global planning teams, local agency partners, and regional stakeholders to deliver market insights, conduct workshops, and provide comprehensive campaign briefings.
• Drive the development of the annual marketing plan through cross-functional collaboration with Education, Enterprise, PR, Sales, and Finance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior