Brand Manager

Wm Bolthouse Farms Inc• US,

10d•$140,000 - $150,000•Remote

About The Position

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. The company operates its North American business from facilities in Southern California, and the Greater Chicago Area.

Requirements

Bachelor’s degree required
Minimum of 3-5 years of brand management experience in food CPG
A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
Strong project management skills and attention to detail
Excellent interpersonal communication and team working skills
Experience leading and launching new innovation
Experience working with internal & external agencies to develop marketing plans
Experience developing and executing social & influencer strategy
Previous experience leading and working on cross-functional teams
Comfortable working in a fast-paced, fast-changing environment
Proven, reliable work history

Nice To Haves

MBA preferred
Consulting background gets bonus points!
Direct experience in CPG food categories is strongly preferred

Responsibilities

Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results.
Developing monthly/quarterly business reviews and ad-hoc analysis.
Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends.
Able to confidently present strategic, data-driven recommendations to senior team.
Manages the briefing & development of bold, disruptive communication plans, inclusive of social and influencers, in collaboration with internal and external agencies.
Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking.
Demonstrates a sense of urgency to drive impact.
Manage the development of innovation projects from inception through production and the execution of a tactical support plan.
Ability to collaborate with internal cross-functional teams and influence without authority to guide quick, actionable decisions.