Brand Manager

Califia Farms, LLC•Los Angeles, CA

10d•$125,000 - $140,000•Hybrid

About The Position

The Brand Manager will lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio. This business leader will use consumer insights, category/competitive insights, and business analytics to drive product line strategies to deliver annual revenue and gross margin targets. He/she will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis. This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Requirements

Previous experience working in consumer-packaged goods, food and beverage marketing
Minimum of 3-4 years in a previous brand management role
Exhibits a deep understanding of and experience with syndicated consumption and panel data (Circana, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions
Understands the levers of a product P&L including revenue, gross margin, COGS, etc.
Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.
Experience leading cross-functional project teams to successfully launch new products
Experience developing marketing campaigns that build awareness and drive in-market performance
Ability to lead with confidence, gain consensus and influence others
Exceptional collaborative partner to peers

Nice To Haves

MBA preferred, but not required

Responsibilities

Lead product management, innovation, and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)
Build and implement plans to deliver annual volume, revenue, and gross margin targets
Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs. Spearhead business unit reviews with executive leadership, leveraging consumer, category, and competitive insights to gain alignment on strategic business decisions
Build business cases and drive subsequent project stage-gate recommendations
Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward
Lead cross-functional teams to develop, incubate and launch innovation and line extensions
Develop project revenue and consumption forecasts
Create and manage detailed project timelines to ensure delivery of project milestones
Develop consumer learning plan and execute research to drive insights that impact the business
Identify structural components and graphics of packaging to best convey product proposition
Lead development of marketing support plan to build awareness of product lines
Support Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trial
Collaborate with Sales to build selling materials and selling strategy
Develop, manage, and track annual budget and spending
Make recommendations on improving resourcing, process, etc.