Brand Manager, Mother's

Ferrero•Parsippany, NJ

7d•$100,000 - $133,000

About The Position

Ferrero is hiring a Brand Manager for Mother's. The role leads analysis, planning, and execution of brand strategy for a fast-moving consumer packaged goods brand. It includes analyzing market, competitive, and brand performance; managing the marketing budget; guiding research and product innovation; developing brand communications and activation; and collaborating across internal teams and external agency partners. The Brand Manager presents recommendations to senior management and manages projects, vendors, timelines, forecasts, and profitability to support brand objectives.

Requirements

Bachelor's degree in Business.
At least 4 years of consumer-packaged goods brand marketing experience with an MBA, or at least 7 years of consumer-packaged goods experience without an MBA.
Experience working with syndicated databases such as IRI or ACNielsen.
Ability to manage and prioritize multiple projects within scheduled timelines.
Solid project management skills, from planning through execution and final assessment.
Digital/Social and Shopper Marketing creative and media expertise.
Knowledge of budget management and forecasting.
Understanding of food, drug, mass, club, and e-commerce classes of trade.
P&L management experience.
Strong analytical skills for decision-making.
Business acumen and ability to turn data into insights and recommendations.
Strong verbal and written communication skills.
Ability to work effectively with teams and interact with multiple functional departments.
Excellent computer skills, including Microsoft Excel, PowerPoint, Word, and Outlook.

Nice To Haves

Master's degree in Business.
SAP knowledge.

Responsibilities

Conduct in-depth market, competitive, and brand analysis to inform brand strategy.
Analyze business and brand results, assess whether objectives are being achieved, and recommend course corrections.
Monitor the competitive environment and assess its impact on the business.
Prepare engaging, meaningful, and persuasive presentations.
Own and manage the brand marketing budget.
Lead qualitative and quantitative market research, from briefing through interpretation and recommendations for innovation and renovation.
Lead cross-functional innovation development from concept and opportunity assessment through launch using the internal stage-gate process.
Partner with Finance to ensure innovation profitability.
Work with Category Management and Trade Marketing to develop sell-in stories and toolkits that support customer acceptance of innovation.
Lead agency partners in creative and asset development and the execution of consumer and shopper activation.
Ensure coherent messaging and trademark consistency across consumer and shopper touchpoints.
Participate in brand planning and overall communication planning with the interagency team.
Set and track KPIs and recommend optimization of plans and assets.
Coordinate planning and execution of initiatives with Shopper Marketing, Trade Marketing, eCommerce, Sales, Supply Chain, Finance, and Legal.
Manage third-party vendors, obtain required deliverables, and minimize costs.
Present to senior management.
Manage and prioritize multiple projects within scheduled timelines, from planning through execution and final assessment.
Apply budget management, forecasting, and P&L management to achieve brand objectives.