Brand Manager

All External Jobs•Chicago, IL

20h•Hybrid

About The Position

Tropicana Brands Group is seeking a Brand Manager for Starbucks and Pure Leaf to help grow both brands in the Multiserve Chilled space. The role works with external partners at Starbucks, PepsiCo, and Lipton, as well as internal teams, on brand strategy, innovation, commercialization, and go-to-market strategy. The Brand Manager independently owns complex workstreams and contributes to growth for the two brands in retail. The position manages brand performance, portfolio choices, forecasts, budgets, investment trade-offs, and portfolio profit and loss. It develops go-to-market plans, builds synergies between the Starbucks and Pepsi Lipton partnerships, identifies omnichannel opportunities, helps shape innovation pipelines, and works with the Shopper team on customer investments and activations. The role is based in the Chicago area or requires relocation, follows a blended work environment with three days in the office, and includes travel up to 15%.

Requirements

Undergraduate degree required; a focus in Marketing or Business is a plus.
At least 5 years of CPG brand management, marketing, or other relevant CPG experience.
CPG general management experience and a demonstrated track record building, activating, and managing brand and go-to-market strategy to deliver consumer and business growth.
Ability to own and run projects as the lead point of contact.
Strong relationship-building skills and experience driving cohesive decisions with internal and external stakeholders.
Extensive experience collaborating with internal and external groups, including agencies and partnership companies.
Strong analytical and financial skills, including consumption reporting and P&L understanding.
Proficiency with consumer and market data platforms such as Circana or similar tools.
Bias for action, sound judgment, comfort navigating ambiguity, and ability to move work forward at pace.
Must be legally authorized to work in the United States without current or future employer sponsorship.
Must be located in the Chicago, Illinois surrounding area or willing to relocate for the duration of employment.
Willingness to work in a blended environment with three days in the office and transition between remote and in-office work.
Willingness to travel up to 15%.

Nice To Haves

MBA is an asset.
Marketing or Business focus is a plus.

Responsibilities

Manage brand performance, portfolio choices, forecasts, budgets, and investment trade-offs with Brand leadership and Finance, Sales, Insights, Supply, R&D, and other functions.
Own portfolio profit and loss, managing top-line and bottom-line brand goals.
Drive go-to-market strategy for Starbucks and Pure Leaf, working with Sales, Revenue Growth Management, and Category Management on SKU prioritization and pricing recommendations.
Build synergies between the North America Coffee Partnership (Starbucks) and Pepsi Lipton Partnership (Pure Leaf) to pursue growth targets.
Identify omnichannel ways to connect Starbucks and Pure Leaf touchpoints, including in-store and digital channels.
Partner to determine brand innovation pipelines, including developing retail offerings informed by Starbucks café offerings.
Work with the Shopper team to identify effective spending for key customers, including high-ROI in-store and digital activations.
Collaborate with internal and external stakeholders on brand strategy, innovation, commercialization, and go-to-market strategy.