Brand Manager

FIJI Water Company • Los Angeles, CA

9d • Hybrid

About The Position

FIJI Water is seeking an experienced Brand Manager to play a key role in developing and refining the consumer marketing strategy for FIJI Water. This individual will work cross-functionally with their creative agency and product development teams, collaborating closely on marketing plan development and implementation, as well as all new packaging development. Strong initiative and planning, project management, organization, and attention to detail are essential in this role. The Brand Manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency, as well as with multiple external partners and vendors. This position will be based at their West Los Angeles, CA office and operates on a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Requirements

• 5-8 years proven success in brand management or consumer marketing within CPG; food or beverage experience a plus.
• BA required.
• Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).
• Strong cross-functional project management skills, including leading new product development efforts.
• Excellent written and oral communication and presentation skills.
• Strong analytical skills/attention to detail required.
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision.
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
• Advanced Excel and MS PowerPoint skills required.

Nice To Haves

• MBA degree strongly preferred

Responsibilities

• Co-lead annual brand planning process.
• Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Manage effective execution of marketing plans and campaigns.
• Manage new product development initiatives both on the base business and innovation.
• Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally.
• Ensure consistent creative execution and positioning and development of integrated campaigns.
• Develop, maintain and consistently communicate compelling brand positions and USPs.
• Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes.
• Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments.
• Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Develop and manage marketing budget for Brand.
• Build collaborative relationships with Sales, Finance, Operations, and Product Development.

Benefits

• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits
• fitness reimbursements
• library of on-demand fitness videos
• clear paths for career progression and internal mobility
• extensive resources like People Manager and leadership training, webinars, and eLearning courses
• company-wide mentorship program
• training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• company-provided funds to allocate to up to three charities of your choice
• contribute to group service projects within our local communities
• medical coverage
• vision and dental plans
• 401k with match eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level