WANTED: A BRAND BUILDER & SPIRITED DISRUPTOR: Brand Manager
About The Position
The Brand Manager will lead Green River’s day-to-day brand work with the goal of disrupting the whiskey category and building an American bourbon brand that consumers care about. This is a hands-on role that develops plans and carries them through execution, including bottle launches, seasonal marketing, bar and retail displays, advertising, and other distinctive brand activations. The role connects internal and external partners and tracks brand awareness, purchasing, consumer interests, and campaign effectiveness to guide next steps. The Brand Manager owns the budget and performance measures, decides where to invest, and ensures ideas make it from campaign brief through sales meetings and into the market. The position calls for a clear point of view, creative risk-taking, and the ability to bring teams and partners together around a shared ambition. The position is based in Louisville, Kentucky, with a hybrid arrangement. Hybrid candidates must be in Kentucky a few times per month. Some nights, weekends, and travel are part of the role. The full legal job description, including physical requirements, is available upon request.
Requirements
- Must be over 21 to enjoy the offered pour.
Responsibilities
- Lead Green River’s day-to-day brand work and develop plans to disrupt the whiskey category and build the brand.
- Develop and execute new bottle launches, seasonal marketing, bar and store displays, advertising, and brand activations.
- Coordinate internal teams, agencies, and other partners around a shared brand ambition.
- Track brand awareness, purchasing, consumer interests, and marketing effectiveness to identify what is working and determine next steps.
- Own the brand budget and performance measures, and determine where to invest.
- Carry ideas through from campaign brief and sales meeting to execution at retail, bars, and other consumer touchpoints.
- Challenge conventional approaches and identify better ways of working, including through AI and new technology.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
