Brand Manager

Weiman Products LLC• Remote, US,

14d•$115,000 - $140,000•Hybrid

About The Position

The Brand Manager – Green Gobbler will shape and execute the strategy for how Green Gobbler wins in market. This individual will own the marketing vision for the brand, the brand P&L, lead cross functional teams and go-to-market strategies to deliver against both annual targets and the long-term strategic plan. They will lead brand-building initiatives, drive flawless in-market execution, and lead and oversee all creative and marketing work for the brand. Success in this role requires strategic thinking, strong analytical skills, and the ability to influence cross-functional stakeholders. The Brand Manager will work closely with Sales, Sales Strategy, Innovation, R&D, Operations, Finance, and internal & external agency partners.

Requirements

4+ years of experience in brand or product management in a CPG environment
Experience leading cross-functional teams
Experience managing a P&L
People leadership experience
Able to identify opportunities through brand, consumer and category data, insights, and analysis
Able to manage multiple work streams and projects in a fast-paced and dynamic environment
Able to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
Able to influence, engage and drive results across a wide range of cross-functional stakeholders including executive leadership and external partners
Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives
Strong organization and project management skills

Nice To Haves

Bachelor’s Degree or equivalent experience.

Responsibilities

Shape and own the long-term strategic vision and growth strategy for Green Gobbler, defining how the brand wins in market today and over the next 3–5 years.
Own the brand’s equity, positioning and messaging to differentiate in the marketplace and win with the consumer.
Lead and oversee all brand-building initiatives, creative development, and marketing execution for Green Gobbler, ensuring everything in market is on strategy, on brand, and driving impact.
Own the Green Gobbler P&L, accountable for delivering annual revenue, margin, and profit commitments, and for managing risks and opportunities across the business.
Work with sales and sales strategy for sell-in strategy, retailer placement, and channel management across the portfolio and key launches.
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive revenue or market share improvement.
Engage and inspire marketing staff and cross-functional counterparts to deliver impactful commercialization plans with speed in the marketplace.
Develop strong, collaborative relationships with cross-functional teams (Sales, Sales Strategy, Operations, R&D, Finance) to ensure alignment to the brand vision.