Brand Manager, Splenda

Heartland FPG•Carmel, IN

21d•Onsite

About The Position

The Brand Manager role is responsible for managing the equity for the Splenda® brand. The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day. The role will blend analytical rigor with hands-on commercial ownership across assigned product group. The Brand Manager will leverage syndicated data and strong financial acumen to monitor portfolio performance, optimize assortment, and commercialize new products from idea to shelf; all while leading projects cross-functionally. The ideal candidate is someone who thinks like a general manager, brings curiosity and drive, and thrives in a collaborative, fast pace, and dynamic work environment.

Requirements

BS/BA in business, marketing or related discipline required.
5+ years previous experience, ideally with CPG products background.
Experience in Food is preferred.
Extensive knowledge of sales and marketing strategies, principles and practices
Possess strategic thinking, leadership, teamwork and analytical skills.
Demonstrate Intellectual curiosity and a drive to learn the business, contribute ideas, and grow within the role
Collaborate effectively as a team player who builds strong working relationships and supports shared goals
Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
Collaborative attitude, work harmoniously with internal and external cross functional partners

Nice To Haves

MBA preferred.

Responsibilities

Approach owned product groups with a general manager mindset, supporting P&L management, strategic planning, and decision-making to help drive growth and profitability across the portfolio
Apply strong financial acumen to analyze brand performance, build budgets, and inform pricing, promotion, and margin decisions
Pull, interpret, and act on insights from syndicated data sources (Nielsen, Circana, Numerator, Scintilla, 84.51) to identify trends and drive data-backed recommendations
Lead cross-functional projects across teams including sales, supply chain, R&D, finance, and marketing to deliver against brand objectives
Commercialize new products from concept to shelf, managing each project through the full development lifecycle and establishing KPIs to measure post-launch performance
Continuously monitor portfolio performance and optimize assortment through SKU rationalization, new product innovation, customer gap-fill opportunities, and item ranking analysis
Identify key consumer messaging and claims for the brand to drive category growth and share
Develop brand campaign and content with marketing communications team
Develop full year activation calendar with breakout of brand tactics, spending needs and activation timing.
Align brand plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
Continual examination of business performance to identify areas of success, apply learnings and when needed take corrective action.
Ability to manage multiple projects at the same time and prioritize efforts.
Ensure flawless execution and manage the business with a high sense of accountability.
Collaboration with sales and operations