Brand Manager
About The Position
The Brand Manager is responsible for the development and execution of both annual and long-term strategic marketing plans across a portfolio of premium brands, including Cupcake Vineyards and Robert Mondavi Private Selection. The ideal candidate brings a strong foundation in CPG marketing best practices and a proven track record of building premium alcoholic beverage and/or consumer packaged goods brands, with the ability to balance strategic thinking and hands-on execution. They combine best-in-class skill, confidence, and judgment as a consumer marketer with the ability to identify opportunities, roll up their sleeves, and deliver results in a lean, high-pace environment. This position is eligible for a hybrid work schedule, with Tuesdays and Wednesdays based in the Pleasanton office, and requires travel as needed for photo shoots, tastings, and in-person meetings.
Requirements
- Bachelor’s Degree (B.A.) with 7+ years’ marketing experience or MBA with 2+ years marketing experience post-MBA.
- Experience with alcohol/beverage or consumer packaged goods preferred.
- Strong grounding in CPG marketing best-practices across the 4 Ps.
- Strong competencies in strategy, commercialization, execution, and project management.
- Leadership experience with demonstrated success in evaluating data to mine consumer insights and present fact-based recommendations to senior management.
- Exposure to P&L management with experience managing a consumer-facing budget.
- Must have ability to multitask, work well under pressure and be able to adhere to strict deadlines.
- Excellent analytical, organizational, and interpersonal skills with attention to detail.
- Provide good verbal and written communications to all levels of management, both internally and externally.
- Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.
- Highly proficient in Microsoft Word, Excel, PowerPoint, and Canva.
- Discretion with confidential information.
Nice To Haves
- Retailer selling experience beneficial.
Responsibilities
- Developing and executing the strategy and related tactics for multiple wine brands.
- Accountable for brand health and performance.
- Manage new product development/commercialization.
- Act as an effective liaison with the Sales team to help promote the brand to distributors and key accounts.
- Developing, implementing and assessing consumer-facing platforms to deliver and optimize business-building initiatives.
- Leveraging equities inherent in existing products and key consumer insights for ongoing marketing plan modifications, package changes, and line extensions.
- Briefing and leading consumer agencies to develop and execute brand building platforms.
- Using a variety of data sources to analyze business situations to identify and evaluate key business drivers, challenges, and opportunities.
- Making strategic business recommendations to senior/c-level management.
- Assessing industry opportunities and developing creative concepts to fit these opportunities.
- Managing teams and guiding projects through the system.
- Conveying a sense of urgency throughout project lifecycle and holding team accountable for execution.
Benefits
- Hiring Salary Range Posted: $128,400 - $170,000.
- Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.
- Equal opportunity employer.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
