Brand Manager

Ferrara•Chicago, IL

13d•$114,450 - $160,230•Hybrid

About The Position

In this role, the Brand Manager translates brand(s) strategies and initiatives into the brand Portfolio Strategy. This individual will also be responsible for developing a 5-year innovation pipeline and launching new innovations in the 1-2 year horizon. They are actively engaged in several important business processes to support portfolio growth objectives across Velocity, Distribution, and Innovation - such as Brand Plan development, Innovation Pipeline development, Brand P&L management, Innovation Product Launches, Portfolio Forecasting, Channel Strategies / Plans, Presentation Development. Effective and on point Senior Leadership and Cross-functional communication is a very critical component of the role. Finally, the Brand Manager should be a key contributor within our Ferrara One Community – and would help support our culture – living and driving our Core Values of Respect, Collaboration, Imagination, Excellence, and Responsibility.

Requirements

Bachelor's degree required
Minimum 4-6 years’ Marketing and/or Product Development experience
Proficiency with the Microsoft Office suite
Proficiency with Primary and Secondary Qualitative and Quantitative data
Results driven: Clear understanding of business objectives and driving towards them
Collaborative: Strong interpersonal and collaboration skills
Planning and Organizing: Strong attention to detail
Time management: Able to manage and prioritize multiple projects at one time
Financial acumen: Comfortable managing P&L and uncovering drivers/drags within
Marketing Communications acumen: Experience managing 360 Marketing campaigns inclusive of Shopper.
Customer focused: Ability to work with account specific teams, key vendors and customers
Critical thinker: Able to problem solve
Strong communication skills: oral, written, and active listening
Bias for action: Ability to work independently in a fast paced environment

Nice To Haves

MBA preferred
IRI experience a plus

Responsibilities

Support the translation of brand(s) strategies and initiatives into an actionable Portfolio Strategy to enable efficient growth of the portfolio.
Support the collaboration within cross functional business units, as well across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives to support the whole portfolio.
Build ideas based on a foundation of product and packaging commercialization viability that will deliver strong financial performance – this will require strong business model savvy, a general management aptitude, and strong partnerships with cross functional resources to deliver results.
Own Profit and Loss and Forecasting responsibility for portfolio.
Collaborate with Insights and Category Leadership teams via primary and secondary data to unlock portfolio and product opportunities for the brand.
Develop best-in-class 360 Communications campaigns inclusive of Shopper to deliver on brand positioning by leveraging brand distinctive assets.
Provide strong leadership to create direction and inspire greatness with cross functional teams. A "can do" attitude with a strong drive for results will be necessary to overcome obstacles and motivate the team through project ebbs and flows.