BRAND MANAGER 1 - WHOLLY & PRIVATE LABEL

MegaMex Foods LLC•Orange, CA

40d•Onsite

About The Position

The Brand Manager – WHOLLY®/PL helps building WHOLLY® into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. This role helps build brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $272MM business delivering $100MM in gross profit. The Brand Manager will own the WHOLLY/PL® P&L and translate strategy into action by leading cross-functional partners to deliver the everyday business, fuel close-in innovation, and strengthen brand equity with consumers and customers.

Requirements

BA/BS Degree required. MBA a plus. Written and spoken Spanish language skills a plus.
Five to seven years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
Strong working knowledge and understanding of the food industry
Ability to develop consumer insights based on financial and consumption data and research
Ability to apply leadership, strategic thought and innovation to new product development and business opportunities
Forecasting skills
Excellent analytical, problem solving and evaluation skills
Outstanding project management skills
Solid financial analysis, planning, budgeting, and costing abilities/experience
Strong leadership and interpersonal skills
Excellent verbal and written communications and oral presentation skills
Highly effective ability to collaborate, negotiate, influence, and network with a wide range of diverse groups, including senior leadership, management, external customers, vendors
Able to thrive within a multi-project, cross functional environment
Highly organized, self-starter with the ability to manage projects with limited oversight
B.A. / Master's degree (M. B. A.) or an equivalent; and three plus years related experience and/or training; or an equivalent combination of education and experience.
Excellent written and verbal communication skills. Fluency in Spanish is a plus.
Basic forecasting, costing and P&L skills.
Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.
Knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes. Knowledge of using and reading IRI/Nielsen sales tracking tool.

Nice To Haves

MBA a plus
Written and spoken Spanish language skills a plus
Fluency in Spanish is a plus

Responsibilities

Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs. Supports Innovation projects as needed.
Assists with customer requests, both internal and external in support of the AOP. Manages Product Information & Digital Assets and new item setup. Supports the execution and communication to sales of product transitions and new item launches. Works with Sales to forecast volume based on projected demand.
Participates in the development and execution of annual operating plan (AOP) financial targets and manages marketing budget. Works with manager to establish business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales, operating profit margin, and brand marketing targets. Strong understanding of financials and driving decisions based on data.
Assists in managing the brand equity consistent with the brand guidelines and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create creative executions, media, promotion and public relations plans. Assists in managing timelines and work back schedules on various creative projects.