Brand Manager- New Business

Church & Dwight•Ewing, NJ

16h•Hybrid

About The Position

Church & Dwight is seeking a Brand Manager to join their team. This role is responsible for executing a licensing growth strategy to transition selected licensed SKUs into core C&D businesses. This role bridges brand strategy, business operations, and cross-functional collaboration, acting as a key driver in enabling successful go-to-market plans, streamlining processes, and building category expertise. The ideal candidate thrives in ambiguity, takes ownership, and brings a strategic mindset with the ability to operate nimbly across functions.

Requirements

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
5+ years of relevant experience in brand management, product management, or business operations
CPG experience a plus.
Proven ability to lead cross-functional initiatives and manage complex projects to execution.
Strong analytical, organizational, and communication skills.
Comfortable working in a highly entrepreneurial, fast-paced environment with shifting priorities.

Responsibilities

Lead the transition and integration of 100+ licensed SKUs from licensee to core ownership within the C&D business systems, ensuring seamless integration across functions.
Co-lead day-to-day business management including forecasting, P&L management, and performance reporting for transitioned and TAG-led products.
Develop briefs for necessary efficacy improvements as well as next generation product renovations, line extensions and packaging updates in close coordination with R&D, Regulatory, Operations, and Supply Chain.
Own and manage the internal review process to ensure compliance across product claims, packaging, and regulatory.
Assist in the development and execution of brand strategies and partner with sales strategy and RGM on price-pack architecture to sustain and unlock future growth across under-leveraged, previously licensed categories.
Serve as the internal category(s) expert by leveraging Circana data, competitive intelligence, and consumer insights to shape strategic direction.
Partner closely with key functional teams—Contract Manufacturing, R&D, Finance, Procurement, and Project Management—to ensure project milestones and business objectives are met.
Collaborate on internal and external presentations to align stakeholders and support go-to-market initiatives across all channels.