Brand Manager - New York and New Jersey

MS Walker•New Rochelle, NY

5h•$85,000 - $120,000•Onsite

About The Position

The Brand Manager for New York and New Jersey is responsible for leading portfolio management for designated wine and spirits suppliers across both markets. This role focuses on developing and executing profitable growth strategies, strengthening supplier partnerships, and equipping internal teams with the tools, insights, and support needed to achieve shared business objectives.

Requirements

10+ years of experience in portfolio, brand, or supplier management, or in a related sales or marketing leadership role.
10+ years of experience in the wine and spirits industry.
Bachelor’s degree required.
Goal-oriented professional with a strong work ethic, positive attitude, and collaborative approach.
Excellent organizational, follow-up, communication, critical thinking, and analytical skills.
Proficiency with Microsoft Outlook, Excel, Word, PowerPoint, Zoom, and Teams.

Responsibilities

Help define supplier go-to-market strategies, pricing approaches, and portfolio profitability targets.
Stay current on category analytics, market trends, and supplier-relevant industry developments.
Share data-driven insights with the sales team to support portfolio growth and market execution.
Oversee portfolio sales forecasts and inventory performance, with close attention to high-growth items, turn levels, and healthy stock positions.
Take a leadership role in business reviews by communicating progress, successes, and opportunities across short-, near-, and long-term depletion and placement goals.
Support sales representatives directly and through educational initiatives for both internal teams and customers.
Deliver formal and informal wine and spirits education to the M.S. Walker sales team and customers.
Create authentic, producer-specific content to support internal and external sales efforts.
Design sales incentive programs with clearly defined goals, sales expectations, and distribution targets.
Translate press reviews, vintage releases, market data, packaging updates, and technical information into effective sales support materials and point-of-sale resources.
Serve as a category and portfolio expert while building relationships with key accounts across New York and New Jersey.
Develop deep knowledge of supplier products through in-market work, supplier visits, internal training, and field travel.
Maintain and strengthen supplier relationships through consistent, direct communication.
Coordinate supplier-specific events, market visits, and field activity with producers.
Communicate regularly with senior management, purchasing, receiving, sales, administration, accounts payable and receivable, marketing, corporate teams, and suppliers.
Ensure compliance with state regulations and internal portfolio policies in partnership with compliance and administrative teams.