Brand Manager
About The Position
The Brand Manager will help bring the Dash In and Splash In brand strategies to life by translating brand priorities into integrated marketing plans that build awareness, equity, and customer connection. This role owns the day-to-day commercial planning process and integrated marketing calendar, partnering closely with Category Management, Operations, Loyalty, Local Marketing, Creative, and agency partners to bring campaigns, promotions, and product innovation to market. Using customer insights, performance data, competitive intelligence, and cultural and category trends, the Brand Manager will identify opportunities, shape compelling customer propositions, and lead cross-functional initiatives from planning through launch.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- 5+ years of experience in brand management, retail or consumer marketing, or integrated campaigns.
- Demonstrated success managing brand plans, integrated marketing calendars, and multi-channel campaigns in fast-paced retail environments.
- Strong understanding of shopper behavior, food and retail trends, loyalty programs, and in-store experience.
- Proven ability to influence and align cross-functional teams.
- Experience managing budgets, agencies, sponsorships, and performance dashboards.
- Analytical mindset with experience in brand tracking, consumer research, and KPI reporting.
Nice To Haves
- Experience translating consumer insights and trends into actionable brand, promotional, or product innovation opportunities.
- Experience supporting commercialization and go-to-market planning.
- Strong creative judgment with the ability to develop effective briefs, evaluate creative against business and customer objectives, and provide clear strategic feedback.
Responsibilities
- Execute the 12-month integrated marketing calendar across enterprise campaigns, seasonal and LTO launches, loyalty initiatives, and local activations.
- Translate brand positioning and values into compelling campaigns and messaging across channels.
- Manage milestones, dependencies, and cross-functional deliverables to ensure timely execution.
- Partner with Category Management to align brand campaigns with merchandising, pricing, and promotional strategies.
- Collaborate with Operations, Performance, Loyalty, and Local Marketing teams to ensure strong in-store execution.
- Brief and manage external agencies on creative development, ensuring campaigns are on-brand, insight-driven, and performance-oriented.
- Establish and monitor KPIs for awareness, perception, consideration, and preference, using results to recommend opportunities for growth.
- Leverage customer research, loyalty and performance data, competitive intelligence, and market trends to identify customer needs and inform brand, promotional, and innovation opportunities.
- Manage assigned brand marketing budgets and expenses to ensure spending remains on plan.
- Stay current on retail, QSR, competitor, media, and consumer trends to help keep the brands relevant and competitive.
- Manage test-and-learn initiatives such as new creative formats, products, promotions, influencer partnerships, and local activations.
Benefits
- Employer 401(k) match (currently at 7%)
- Health savings plan
- Financial planning
- Comprehensive health, vision, and dental plans
- Pet insurance
- Vacation, sick, personal, community engagement, and parental leave for new parents.
- Hybrid and flexible work environment
- Employee Assistance Program
- Travel assistance
- Family life planning
- Discounts on theme parks, Broadway shows, concerts, travel, shopping, dining, and wellness services.
- 100% tuition reimbursement
- Robust development programs
- Certificate program assistance (up to 100% employer-paid)
- Competitive salary matched to DC Metro area.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
