Brand Manager, NIVEA

Beiersdorf • Stamford, CT

31d • Hybrid

About The Position

This role will have ownership over the NIVEA Men business in the U.S. The Brand Manager will be responsible for developing and implementing the brand strategy & marketing plans to drive profitable growth. This position reports to the Director of Marketing, NIVEA Personal Care and is located in Stamford, CT.

Requirements

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
• Demonstrate proven track record of driving brand growth with limited investment and resources.
• Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
• Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
• Passionate individual with an entrepreneurial spirit and desire to grow the business.
• Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.

Nice To Haves

• MBA a plus

Responsibilities

• Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy
• Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy
• Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers.
• Translate business analysis into action plan for business.
• Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)
• Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline.
• Work closely with Supply Chain, R&D and legal on project implementation.
• Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
• Work closely across NIVEA team to inform cross-category strategy (innovation and execution)
• Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers.
• Ensure consistent execution across touch points
• Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
• Development of presentations showcasing business to various audiences and executive teams
• Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Benefits

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level