Brand Manager, Graco

Newell Brands•Atlanta, GA

About The Position

The Brand Manager, US position for Graco focuses on delivering in-year business results within a specified region while building plans for the following year. The role emphasizes managing the base business, optimizing in-year plans to meet financial metrics, and supporting new product launches. The Brand Manager works closely with the global brand marketing team and cross-functional business units and support teams to drive profitable sales. The role uses business, consumer, eCommerce, and direct-to-consumer data to assess performance, improve omnichannel results, and inform decisions. The Brand Manager helps develop annual brand plans, leads innovation projects from concept through launch, supports marketing and customer-facing activities, and builds expertise in the infant car seat market.

Requirements

Four-year college degree.
At least 4 years of brand management experience.
Experience diagnosing business performance using tools such as ACNielsen, IRI, NPD, or other systems measuring POS and shipment data.
Prior experience in a consumer packaged goods (CPG) or durables organization.
Exposure to consumer insights and the use of analytics from primary and secondary research, emerging trends, POS results, and competitor or category actions to drive brand sales.
Demonstrated ability to deliver results.
Strong analytical capabilities and ability to translate data into clear, compelling stories that inform decisions and drive action.
Prior experience managing a team.
Track record of leading innovation projects.

Nice To Haves

MBA.

Responsibilities

Support the brand building leadership team in delivering US P&L goals.
Lead major innovation projects from concept through launch, including concept development, business case creation, and commercialization.
Help build the annual brand marketing and business plan.
Help deliver revenue and profit targets by delivering key initiatives on time and in full.
Support activation of local advertising campaigns adapted from global creative assets.
Support PR and brand communication plans.
Partner with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning.
Use share-of-shelf analytics to inform the innovation pipeline and build a future portfolio that drives trade-up, grows margin, and increases share of shelf; improve in-market assortment.
Identify top-selling eCommerce items and partner with the digital marketing team on retailer media and affiliate marketing plans to grow market share.
Analyze promotional events and plans, and partner with sales to recommend enhancements.
Study key competitors to identify their pricing and promotion strategies.
Support customer teams in unlocking new distribution through selling decks, sell sheets, samples, and related materials.
Conduct quarterly in-market store checks.
Lead the monthly SKU Health Check process, ensuring deletions occur and managing new SKU creation within targets.
Understand the consumer target and ensure work serves that target.
Analyze business performance to understand why business lines are meeting or missing goals and recommend improvements.
Leverage eCommerce and DTC data to improve omnichannel performance.
Partner with global brand marketing and cross-functional teams to drive profitable sales.
Become a subject matter expert in the infant car seats market.