Brand Manager Jack Daniel's Flavors

Brown‑Forman Corporation•Louisville, KY

6d•Hybrid

About The Position

The Brand Manager for Jack Daniel’s Flavors develops and executes annual brand plans to drive growth while keeping consumers at the center of decisions. The role works with cross-functional teams and partners to achieve brand and business objectives and support the brand’s position in a competitive market. The Brand Manager leads strategic planning and brand-building programs; writes actionable briefs; manages agency partners, the brand budget and P&L; and turns market research, competitive analysis and consumer insights into brand decisions. The role collaborates with Commercial and Customer Marketing to develop market and customer plans, and partners with the Brand Manager - Media on paid and owned media, communications, creative, content and performance measurement. It also manages product line extensions and oversees the development of an Associate Brand Manager through coaching and increased project ownership. The position is based at Brown-Forman’s Louisville, Kentucky corporate headquarters, with in-office work Monday through Thursday and flexibility to work remotely on Fridays.

Requirements

At least 7 years of experience in brand management or marketing in a consumer packaged goods environment.
Proven track record of developing and managing brand plans.
Demonstrated commitment and ability to lead and develop others.
Ability to inspire and lead teams to achieve goals.
Experience managing external agency partners.
Strong analytical skills, including interpreting consumer, competitive, and commercial data such as takeaway, distribution, and velocity, and translating insights into actionable growth priorities and recommendations on program effectiveness.
Strong verbal and written communication skills.

Nice To Haves

Experience in the spirits or beverage alcohol industry.
Experience leading direct reports.

Responsibilities

Lead development and execution of the annual strategic brand plan, aligned with long-term brand strategies and focused on recruiting consumers, increasing trial and repeat, and delivering profitable growth.
Develop innovative brand-building platforms and programs to support annual brand plans.
Write clear, actionable briefs that address brand and business challenges.
Manage agency partners within an integrated agency team, setting Flavors business priorities and strategic guardrails and ensuring recommendations and execution support annual brand plans and the broader Jack Daniel’s Family strategy.
Manage the Jack Daniel’s Flavors budget and P&L, prioritize investments, make resource trade-offs, and assess results to improve investment efficiency and effectiveness.
Collaborate with Commercial and Customer Marketing to translate brand priorities into executable market and customer plans, aligning on priority markets, activation timing, tools, and funding responsibilities.
Partner with the Insights Team to apply market research, competitive analysis, and consumer insights to brand decisions, audience and occasion priorities, choice and switching behaviors, and programs that drive trial and repeat.
Partner with the Brand Manager - Media on oversight of paid and owned media.
Co-lead and coordinate paid and owned media channels with the Brand Manager - Media, including communications brief development, paid media, influencer, email/CRM, social, and website.
Guide advertising creative and content strategies to ensure appropriate content reaches the right platform and consumer at the right time.
Oversee media performance, measurement, and annual brand learning agendas to align with communications goals and ensure accountability for paid and owned media investments.
Collaborate with agency partners to create holistic communications plans across consumer touchpoints.
Manage existing and new product line extensions to ensure successful market entry.
Work with internal teams to optimize creative and commercial efficiencies.
Oversee the development of the Associate Brand Manager through hands-on coaching and increased project ownership.