Brand Manager

Steve Madden•New York, NY

5d•Onsite

About The Position

The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including Madden Girl and Madden NYC. This individual sits at the intersection of product, marketing, creative, and partnerships—working on brand storytelling and key growth initiatives that fuel cultural relevance and commercial impact. The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.

Requirements

Bachelor’s degree or equivalent experience
Minimum of 5–8+ years of experience in brand management, marketing, or related roles (fashion/retail preferred)
Strong understanding of the intersection of product, storytelling, and commerce
Experience working on collaborations, partnerships, or integrated campaigns
Deep passion for fashion, trends, and culture
Proven ability to manage multiple projects simultaneously and meet tight deadlines
Strong eye for trend, tone, and visual storytelling across channels
Strong project management skills with the ability to drive timelines and cross-functional alignment
Ability to move quickly and pivot in a fast-paced, deadline-driven environment
Deep understanding of fashion trends, consumer behavior, and competitive landscape
Experience developing and executing brand collaborations from concept to launch
Strong relationship management skills with internal stakeholders and external partners
Ability to identify culturally relevant partners that drive brand heat and new customer acquisition
Exceptional communication and collaboration skills across marketing, creative, merchandising, and sales
Highly organized with strong attention to detail

Responsibilities

Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale
Manage timelines, deliverables, and execution with a high level of organization and urgency
Operate with a nimble, solutions-oriented mindset in a fast-paced environment
Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition
Serve as a key liaison across collaborators, ensuring alignment from concept through launch
Able to manage multiple projects and deadlines with support and resources as needed
Perform other duties and special projects as assigned