Brand Manager

Mity-Lite•Orem, UT

53d•$75,000 - $90,000•Onsite

About The Position

MITY Inc. is seeking an experienced Brand Manager to lead marketing strategy and execution for its Broda brand, focused on healthcare seating solutions. Reporting to the Director of Marketing, this role will develop and execute multi-channel marketing campaigns, create compelling content, support sales and national account initiatives, and use market insights and performance analytics to generate demand, strengthen customer engagement, and support revenue growth.

Requirements

Bachelor’s degree in Marketing, Business Management, or a related field.
At least four years of experience in brand management, content marketing, or a similar role.
Demonstrated success developing integrated, multi-channel campaigns that increase brand awareness, generate leads, and support business growth.
Excellent communicator who can work independently and collaboratively.
Ability to stay organized and manage multiple projects at once.

Nice To Haves

Experience with B2B marketing.
Experience with dealer or distributor relationships.
Experience with medical devices or the healthcare industry.
Strong knowledge of performance marketing, advertising strategies, and sales enablement best practices.
Experience with Google Analytics, HubSpot, or a similar CRM and marketing automation platform.
HubSpot certifications.

Responsibilities

Collaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey.
Ensure the strategic alignment and brand consistency of every marketing activity.
Plan and execute full-funnel marketing campaigns across various channels, including email, social media, digital advertising, print, trade shows, and events.
Oversee and contribute to the writing and editing of engaging content for marketing materials, including emails, blog posts, brochures, websites, and social media posts.
Own, develop, and execute a strategically aligned organic social media content calendar.
Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.
Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.
Serve as the primary point person for national account marketing, with support from the Director of Marketing.
Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.
Conduct market research to better serve Broda’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends.
Stay current with industry trends and marketing best practices while contributing to a best-in-class marketing team.