Brand Manager- St-Germain

Bacardi • Coral Gables, FL

3d • Onsite

About The Position

As a Brand Manager, you are an extension of the Brand Team and will lead your brand’s legacy by delivering impactful consumer-facing activities and targets for St-Germain and Noilly Prat in market. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done” of the Brand’s Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share. You are an exceptional Brand Builder who places consumer insights at the heart of your work. You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You are motivated to build close partnerships across functions sharing innovative ways of working. You will be based in Miami, Florida.

Requirements

• Bachelor’s degree in Marketing or related field required
• 6+ years of experience in brand management or agency experience leading multiple marketing projects.
• Experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships)
• Fundamental understanding of profit drivers and commercial focused approach to brand planning.
• Can analyse available information (e.g. Nielsen, Brandwatch, etc.) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.
• Passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• Living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• Influential communicator with strong interpersonal skills.
• Excellent written and verbal communication skills.
• Relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
• Strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• High levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• Deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Nice To Haves

• MBA is ideal and preferred.
• Experience in spirits, beverage, fast moving consumer goods business, or lifestyle brands; luxury brand experience preferred.

Responsibilities

• Lead the local paid, earned, and owned connections briefing and integrated activity plan to inspire creative approaches and ensure impactful consumer connections that deliver on the brand strategy and measurable business results.
• Steward day-to-day execution across local paid, earned, and owned connections, in partnership with external agencies, and internal global and local cross-functional teams.
• Create compelling narratives that resonate and communicate brand’s point of view, both internally and externally.
• Responsible for consistent expression and visual identity of brand strategy and positioning across all communication touchpoints.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.
• Actively seek out and engage on cultural opportunities that align with brand strategy to provide recommended actions.
• Contextualize “consumer-at-the-heart” insights from cultural, consumer, and macro data to translate into action with a competitive edge.
• Manage and optimize an A&P budget assigned to you to drive brand equity and brand key performance metrics.
• Utilize data to identify and articulate opportunities and challenges to further brand strategic growth.
• Track measurement and evaluation of responsible activities for quarterly reviews, campaign reporting, and integrated activity planning.

Benefits

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level