Brand Manager, Ultra

Monster Energy • Corona, CA

1d • $84,000 - $112,000

About The Position

Some brands follow trends. Monster Ultra sets the pace.This is more than a marketing role. It is a chance to steer a brand that dominates shelves, conversations, and occasions worldwide. The Brand Manager partners with insights, digital, sales, and category teams to shape culture‑forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection. From big‑picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed of a brand that refuses to slow down.

Requirements

• Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field of study
• More than 5 years of experience in marketing, brand management

Nice To Haves

• Between 3-5 years of experience in consumer packaged goods (CPG) industry preferred

Responsibilities

• Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
• Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
• Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
• Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
• Develop and manage project workflows as it pertains to brand marketing Initiatives.
• Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
• Ensure all projects and programs are accounted for and meet budget parameters.
• Develop new news and big ideas for brand programs and projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager