Brand Manager - Spirits
About The Position
The Brand Manager is responsible for focusing on sales volume, distribution and pricing to help the company sell more product and increase net profits. This role involves determining priorities and distribution objectives for the portfolio, identifying accounts, assisting sales staff with account strategies, territory planning, and administrative duties to maintain customer satisfaction. The Brand Manager coordinates and implements effective retail programs, events, and sponsorships to maximize high-end sales, continuously increases product knowledge to become an expert resource, and communicates pertinent product information. The position requires maintaining rapport with staff and customer accounts, overseeing, training, and developing brand activation managers, and staying informed on industry trends and competitive activity. Responsibilities also include participating in ride-withs with suppliers, developing sales incentive contests, communicating volume and distribution numbers, coordinating co-op programs, and working with client brand managers for product visibility and distribution compliance. The role requires completing assigned training, seminars, and classes, selling products in accordance with company guidelines and TABC, and submitting required reports accurately and on time.
Requirements
- Must have 5 years of related experience
- Must possess a strong will to succeed and a need to achieve sales targets
- Must be able to communicate clearly and thoroughly to share relevant product information and understand customer needs and priorities
- Must possess the desire to see those working below you be successful in their jobs
- Must possess good management skills, seeking employee input, asking questions and following up with employees
- Must be a team player, self-motivated and well organized
- Must have excellent knowledge of all brands and packages we sell
Responsibilities
- Determines the priorities and distribution objectives for our portfolio.
- Identifies accounts, assists sales staff with account strategies by identifying customer needs, assists with territory planning and participates in administrative duties to maintain a high level of customer satisfaction
- Along with other L&F sales staff and managers, coordinates and implements effective retail programs, events and sponsorships to maximize high-end sales
- Continuously increases product knowledge to become an expert resource for colleagues and customers; communicates new and pertinent high-end product information to customers and necessary staff/locations
- Maintains an effective rapport with other staff and each customer account
- Oversees, trains and develops brand activation mangers to ensure they are performing their jobs as expected
- Maintains knowledge of industry trends and monitors competitive activity
- Participates in ride-withs with suppliers to ensure brand priorities are being communicated properly and met
- Develops and coordinates sales incentive contests involving all brands
- Communicates volume and distribution numbers to necessary staff
- Coordinates co-op program to ensure objectives are met
- Works with client brand managers to ensure compliance with product visibility and distribution objectives
- Completes training, seminars and classes as assigned
- Sells all products in accordance with company guidelines and TABC (Texas Alcoholic Beverage Commission)
- Completes and submits sales, incentive and other required reports accurately and on time
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
101-250 employees
