Brand Manager, Sparkling Flavors

Coca-Cola•Atlanta, GA

1d•Onsite

About The Position

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. What You’ll Do for Us Use knowledge of syndicated sources, e.g., AC Nielsen to analyze trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, commercial activation). Leverage analytics turning them into clear stories, driving insights that lead to action: "What/Why, So what, now what." Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. Build compelling stories leveraging analytics and insights to influence the system and to drive action for the brand Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights. Partner with other brand managers and Operating Unit category teams to find commonalities with other local brands to define and develop common plans and executions. Manage brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business. Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget. Lead and commercialize innovation partnering across the NAOU and system to launch projects and innovations Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner. Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency. Execute strong financial and operational system/partner routines.

Requirements

Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business.
3+ years of relevant work experience in brand management.
Experience with Nielsen or IRI, Numerator, Bases and other quantitative research tools.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
Ability to translate analytics and insights into simple clear stories that drive to understanding and action.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations.
Experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA preferred.
Experience in working in a cross functional and international environment is ideal.

Responsibilities

Analyze trended consumer and volume dynamics using syndicated sources like AC Nielsen.
Develop and implement marketing programs and commercial activations to drive volume and brand equity.
Translate analytics and insights into clear stories that drive action.
Apply basic marketing concepts (brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) in marketing plan development.
Develop mid-term (2-3 years) growth strategies and annual local brand plans.
Collaborate with other brand managers and Operating Unit category teams on common plans and executions.
Manage brand and project performance through data analysis, converting KPIs into insights and actions.
Manage program budgets and timelines for flawless execution.
Lead and commercialize innovation projects and launches.
Ensure optimal implementation and amplification of brand programs with consumers and shoppers.
Leverage internal and external partnerships to impact brand market share and optimize efficiency.
Execute financial and operational system/partner routines.