Brand Manager Product (15-Month Contract)

Eminence Organic Skin Care•Vancouver, BC

1d•Hybrid

About The Position

As the Brand Manager Product, you will be responsible for leading and managing marketing initiatives and product Go-to-Market strategy for product promotions, renovations, and new product launches. This includes working with the Innovation, Sales, Digital, and Customer Education Teams to meet customer satisfaction, product launch buy-in, and overall revenue goals. This role includes prioritizing marketing launch initiatives and resources and ensuring that marketing efforts support Eminence’s overall strategy and goals. In this role, you will report directly to the Senior Brand Manager Product & Launch.

Requirements

Post-Secondary degree or diploma in Marketing or a related field
5+ years of experience in Marketing
3+ years of experience managing teams
Experience in managing multiple complex projects
Experience in merchandising and planogram
Experience working in brand management/governance
Experience in the Spa and/or Health and Beauty industry
Experience in Product Launch Management (conception through to SKU Rationalization) with consumer package goods
Exceptional written/oral communication and project management skills
Ability to lead in a fast-paced, changing environment with shifting priorities

Responsibilities

Identify and recommend opportunities to further define, manage and grow Eminence products in their portfolio
Proactively gather, analyze, and drive insights from local market knowledge and competitive landscape across all channels to inform product campaigns and promotions
Recommend products for feature in digital and print promotion, PR awards
Determine pricing strategy for product portfolio and recommend price adjustments as needed to ensure ongoing product profitability
Execute the Go-to-Market strategy, including marketing collateral and key messaging for product promotions, renovations, and new product launches, with input from the Senior Brand Manager Product & Launch, Director of Brand Portfolios and Creative Director of Brand Experience
Approve project documents and review timelines, working closely with the Project Manager Innovation & GTM.
Develop cohesive product promotion messaging including assisting with copywriting and supporting the creative services team in creative development needs and production
Partner with the Customer Education team to define the education strategy
Manage one or more promotions/renovations and their deliverables with the support of the Associate Brand Manager(s) and/or Brand Coordinator when required
Guide the development of marketing deliverables for product promotions/renovations including, but not limited to, componentry artwork and labels, print materials, product catalog additions, training materials, retail packaging
Ensure post-mortems and evaluations of launches are effectively analyzed, presented reviewed and actions applied
Ensure continuity between print and digital assets by reviewing the Eminence website and providing new or updated content as required
Work with the Digital team to monitor and manage the digital lifecycle of product-related assets on the Eminence website
Supervise the workload and coach/train direct reports, Team Members and contractors
Prepare and conduct annual performance reviews for direct reports