Associate Manager, Product Marketing - 6 Month Contract

The Canada Life Assurance Company • Toronto, ON

2d • Hybrid

About The Position

We’re looking for an Associate Manager, Product Marketing who will play a critical role in shaping how individual insurance products are positioned, launched and experienced in the market. This role partners closely with the Manager, Product Marketing to translate strategy, insight and business priorities into clear messaging, value propositions and go‑to‑market plans that drive results.

Requirements

• 3-5 years of experience in marketing, product marketing, go‑to‑market initiatives or complex campaign development
• University degree in Marketing, Communications, Business or a related field
• Proven ability to lead work through influence rather than formal authority
• Strong project leadership skills, including planning, stakeholder management and delivery

Nice To Haves

• Experience in financial services, insurance, workplace benefits, retirement or other regulated industries is an asset

Responsibilities

• Lead product marketing initiatives
• Own product, segment or lifecycle marketing initiatives of moderate to high complexity
• Translate enterprise and business strategies into clear product positioning, messaging and go‑to‑market approaches
• Contribute to the development and evolution of value propositions, personas and messaging frameworks
• Provide informed marketing guidance that shapes decisions, priorities and direction
• Deliver strong go‑to‑market execution
• Develop and execute go‑to‑market plans for new and enhanced products, aligned to business priorities and timelines
• Ensure messaging is applied consistently and effectively across tactics and touchpoints
• Ensure content meets Canada Life voice, brand and style standards
• Develop and maintain plans, approvals and documentation in tools such as Workfront and SharePoint
• Provide clear progress updates, surface risks early and navigate competing priorities
• Measure, learn and continuously improve
• Define success measures for initiatives and monitor performance
• Use insights and analytics to optimize marketing efforts and inform future recommendations
• Contribute to continuous improvement in product marketing ways of working, tools and practices

Benefits

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security: Company-matching pension plan, share ownership program and additional investment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level