Brand Manager, Neutrogena Global Hair

Kenvue•Summit, NJ

4d•Hybrid

About The Position

The Brand Manager, Neutrogena Global Hair is responsible for leading the global strategy for Neutrogena Hair category, including the 3–5 year innovation pipeline and communication campaigns. You will be directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market research. You will also lead the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches.

Requirements

Bachelor’s degree in marketing, business administration, or a related field.
5–10 years of experience in marketing, with a focus on consumer packaged goods.
Ability to think creatively and strategically.
Strong analytical and problem-solving skills.
Experience in innovation and communications campaign development.
Excellent communication and collaboration abilities.
Ability to conduct and analyze customer and competitor research.
Experience in budget development for new product development and rollouts.

Nice To Haves

Proven track record of developing and executing successful marketing campaigns.
Excellent communication and interpersonal skills.
Knowledge of the beauty and personal care industry is a must.
Knowledge of branding, positioning, and pricing strategies.

Responsibilities

Lead and execute innovative marketing strategies for the Neutrogena Hair line of products in alignment with the company's overall goals and objectives. This includes white space identification, developing a 3–5 year pipeline and social-first communication campaigns.
Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.
Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
Ensure compliance with all legal and regulatory requirements.
Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting.
Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input.
Provide commercial input into commercial development teams in partnership with R&D.
Drive the development of market-focused culture through the creation of global and regional launch and marketing plans.
Establish and manage key relationships with agencies and suppliers for product concept designs and mockups.
Evaluate and derive marketing tactics from complex market access research.
Contribute to the development of budgets for new product development and rollouts.
Ensure successful large-scale product launches.