Sr. Manager, Global Brand Media

kate spade new york•New York, NY

7d•Onsite

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. The successful individual will leverage their proficiency in this role to... Support the development and implementation of the overall global media strategy aligning it with business objectives. Ensure strategies are adaptable to changing market dynamics. Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans. Provide clear brand media direction to BUs, platforms and other key stakeholders that support the delivery of prioritized brand goals, objectives and long-term KPIs. Share a mindset that embraces See -Think and inventing new media models for brand building rather than relying on traditional ones. Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns. Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts. Assist in building & managing global platform relationships that conclude in the definition and management of joint business plans (JBPs) that will accelerate media application and activation across markets. Analyze metrics and identify areas of improvement, continually refining media strategies. Specifically focused on Individuals Lifted via BLS and iROAS/iRevenue via MMM. Manage global collaboration / communication for campaigns with BU marketing counterparts. Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.

Requirements

At least 7 years of experience in media planning/buying and advanced measurement, with a proven track record in a global role
Experience in planning complex, multi-channel campaigns across global markets
Knowledge of both traditional and digital media channels including digital video, OTT/CTV, TV, OOH, social media, and emerging media platforms across NA, EMEA & APAC
Ability to strategically evaluate a plan and its objectives at a high level while still managing the details of execution.
Application of complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration
Excellent verbal and written communication and presentation skills

Nice To Haves

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Responsibilities

Support the development and implementation of the overall global media strategy aligning it with business objectives.
Ensure strategies are adaptable to changing market dynamics.
Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
Provide clear brand media direction to BUs, platforms and other key stakeholders that support the delivery of prioritized brand goals, objectives and long-term KPIs.
Share a mindset that embraces See -Think and inventing new media models for brand building rather than relying on traditional ones.
Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns.
Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts.
Assist in building & managing global platform relationships that conclude in the definition and management of joint business plans (JBPs) that will accelerate media application and activation across markets.
Analyze metrics and identify areas of improvement, continually refining media strategies. Specifically focused on Individuals Lifted via BLS and iROAS/iRevenue via MMM.
Manage global collaboration / communication for campaigns with BU marketing counterparts.
Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.