Marketing Manager

sweetgreen•Los Angeles, CA

About The Position

The Brand Marketing Manager will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns, including go-to-market product launch strategies, guest engagement promotions, and brand experiences and innovations. The role will also play a key part in menu innovation and channel strategy to build the sweetgreen brand. The Brand Marketing Manager will report to the Brand Marketing team. You’ll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.

Requirements

Experience in Brand or Product Marketing, Integrated Communications, Cultural Marketing, and managing complex initiatives
Strong communication, attention to detail and organizational skills
Successful track record of program and promotion execution
Exceptional interpersonal, communication, cross-collaboration, and team skills
Ability to solve problems both independently and as part of a team
Curious and positively resilient
Experience in using consumer insights and data to drive decision-making
Experience working with (and maintains active connections with) internal and external creative teams and agency partners
Minimum 4-Year degree, MBA Preferred
Minimum 3-5 years of Brand-Building and Culturally-Driven Integrated Marketing Communications Experience

Responsibilities

Lead new product launches and go-to-market campaigns by contributing consumer-insight driven, breakthrough strategies and briefs, ensuring flawless consumer experience across all media touchpoints and in-restaurant.
Manage internal and external partners, including experiential, PR, social, digital, media, and tech teams to execute the successful launch of brand campaigns.
Oversee brand strategy and off-premise packaging and product innovation, driving impact and measuring success against established KPIs.
Foster a high-functioning working relationship with Consumer Insights and our internal Creative team to bring breakthrough and insight-based creative communications strategies and campaigns to life.
Drive decision-making through a spirit of business ownership -- contributing a clear financial understanding of the business.
Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture.

Benefits

Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
To live the sweetlife and celebrate your passion + purpose
A collaborative team of people who live our core values and have your back
A clear career path with opportunities for development, both personally and professionally
Free sweetgreen swag