Brand Manager - Innovation, Adult Balance and Wellness Brands

WK Kellogg•Mississauga, ON

3d•CA$96,000 - CA$126,000•Onsite

About The Position

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. If you have a passion for building brands through strategic thinking, insight-driven innovation, and a relentless pursuit of measurable outcomes, WK Kellogg Co invites you to take ownership, drive results, and make your mark as our next Brand Manager - Innovation. In this role you’ll play a key role in advancing the innovation agenda for some our most cherished consumer brands including Special K, Vector and Kashi among others. We’re looking for someone who is naturally curious and constantly looking for ways to innovate beyond the status quo. You’ll use your analytical skills to identify and solve problems that others may not realize exist. Create the future with us as you work for a company that is creating better days and a place at the table for everyone through our trusted food brands.

Requirements

University undergraduate degree in business or marketing
3-5 years of Brand Marketing experience, related experience in a Consumer-Packaged Goods company
Strong leadership skills with a proven project management ability with a bias for action and attention to details
Experience in strategy development, leading innovation development and creative campaign and packaging development
Strong analytical and critical thinking skills with ability to analyze data and synthesize syndicated data including strong AC Nielsen experience.
Excellent communication and persuasion skills with an ability to lead projects, influence and effectively collaborate both internally and externally from peers to leadership, both by informal communications and formal presentations
Ability to partner effectively with U.S. counterparts and cross functional stakeholders to optimize outcome and results.
Desire and ability to work in a fast-paced, result-oriented, collaborative environment.
Strong working knowledge of PC applications, including MS Office (Outlook, Excel, Word & PowerPoint)

Nice To Haves

MBA with a focus in marketing
Proven P&L analysis/understanding
Experience in the consumer-packaged goods sector and a passion for food
Understanding of the Canadian retail landscape
Experience leading cross functional teams without direct line reporting.

Responsibilities

Manage the annual planning process for a portfolio of brands, from building a 3-5 year strategic vision to tactical project innovation pipeline development.
Bring your fresh ideas on your Kellogg journey throughout the innovation cycle – from inception to in-market execution. Offer insights related to market trends, primary & secondary data, competition, packaging and agency management.
Ownership of budgeting, tracking, reporting and P&L management for innovation projects.
Leverage the 4 P’s of marketing in working with commercial partners to optimize in-market potential.
Partner with cross-functional colleagues to troubleshoot tough challenges and refine go-to-market strategy for executional excellence.

Benefits

Annual Incentive Plan bonus eligibility
Comprehensive Health Care, Dental Care coverage
Savings and Investment Plan (RRSP) with Company match after 1 year of completed full-time service
Defined Contribution Pension Plan
Paid Time Off (includes paid sick time)
15 Paid Vacation Days, plus Company Floaters
Hybrid Work approach
Tuition reimbursement program
Employee recognition program
Employee assistance program