Brand Manager, Brand Growth & Innovation - Towels

Kimberly-Clark • Chicago, IL

10d • $140,320 - $173,360 • Hybrid

About The Position

The Brand Manager, Brand Growth & Innovation - Towels will lead brand building initiatives across North America, as well as develop, gain support and lead 2 - 5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales. This role reports to the Senior Brand Manager, Brand Growth & Innovation, Towels (Viva®, Scott, ® Scott® Shop, and Kleenex® Hand Towels).

Requirements

• Bachelor’s degree in business or marketing.
• At least of 5 years of marketing experience with brand management (CPG industry experience highly preferred), including experience in the following areas: P&L management; development and execution of brand marketing plans; cross‑functional knowledge, with direct experience across key aspects of the business including manufacturing, product and technology development, and product supply.
• Experience concept and brief writing for product innovation, renovation, and commercial news, with proven experience bringing innovation to market.
• Strong understanding of annual business planning, budget setting, and execution, with a proven track record of delivering results.
• Ability to synthesize insights from multiple sources into a clear, compelling story that drives action including development of brand positioning and brand strategy.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation, and target development.
• Proven capability to lead in a matrix organization, driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners on long‑term initiatives and programs.
• Strong skills in diagnosing and resolving complex problems and growth opportunities.
• Entrepreneurial, can‑do mindset with a bias for action and breaking down growth barriers.
• Demonstrated positive energy and presence to effectively represent the brand internally and externally.

Nice To Haves

• Master’s/MBA with a concentration in Marketing preferred.

Responsibilities

• Set the future brand vision by translating deep consumer, customer, and category insights into a clear 2 – 5 year brand growth strategy and prioritized innovation and renovation roadmap.
• Lead development and long‑term sufficiency of the innovation roadmap, partnering closely with R&E to define the future pipeline, unlock new growth platforms, and convert insights into a steady cadence of consumer-led in‑market launches.
• Partner with the base brand team to deliver the 3‑Year Strategic Brand Plan, including leadership of the situation assessment, opportunity sizing, and strategic choices.
• Assist in development and activation of brand foundational documents, including brand positioning, consumer foundations, brand architecture, and more.
• Develop and annual learning plan, prioritizing insights that fuel innovation objectives, shape strategic decisions, and support major growth bets.
• Leverage strong P&L acumen to develop financially accretive innovation, including forecasting, evaluating trade‑offs, and proactively identifying opportunities to improve growth, margin, and portfolio returns.
• Identify and lead brand‑ or portfolio‑level process improvements, strengthening ways of working across innovation, learning, and cross‑functional execution.
• Serve as the voice of the consumer and brand subject matter expert, in close partnership with Channel and Sales Strategy teams.
• Lead development of channel‑specific go‑to‑market strategies, including category management, shelving, assortment, and innovation landing plans that maximize in‑market impact.

Benefits

• medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• Eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level