Brand Manager, Brand Growth & Innovation – Scott® Bath

Kimberly-Clark • Chicago, IL

9d • $140,320 - $173,360 • Hybrid

About The Position

The Brand Manager – Brand Growth & Innovation – Scott® Bath will lead brand building initiatives across North America, as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales. This role reports to the Senior Brand Manager, Brand Growth & Innovation, Cottonelle® Flushable Wipes and Scott® Bath.

Requirements

• Bachelors Degree in business/marketing.
• 5+ years experience in marketing with brand management (CPG industry experience highly preferred)
• experience in P&L management
• experience in development and execution of brand marketing
• cross-functional knowledge
• direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing of both product innovation, renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.
• Ability to pull insights from multiple sources and synthesize into a compelling story for change.
• Strong skills and experience with diagnosing and resolving complex problems and opportunities.
• Entrepreneur can-do attitude to find ways to break down growth barriers.
• Demonstrated positive energy to effectively represent brand internally and externally.

Nice To Haves

• Masters/ MBA with concentration in Marketing degree preferred.

Responsibilities

• Lead development of 3 Year Strategic Brand Plan and Portfolio (point person for entire Strategic Brand Planning process).
• Support development and cascade of brand building initiatives for North America
• Lead briefing and development of innovation programs in partnership with Business Unit Marketing and Cross Functional Partners.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
• Identify and lead process improvements at the brand or portfolio level.
• Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert
• Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
• Leverage consumer, customer and category insights to drive development of 3 to 5 year brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan.
• Develop annual portfolio learning plan to meet innovation objectives
• Champion for Design Thinking and agile methodologies across KCNA
• Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&E

Benefits

• medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• eligibility for a target bonus
• comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level