Brand Manager, Innovation
About The Position
The Manager, Marketing Innovation will play an important role in shaping the future growth pipeline for Nature Made®. This high-impact role supports cross-functional innovation projects from consumer and market insight through concept development, business case building, commercialization, and launch readiness. In this role, reporting to the Senior Manager, Marketing Innovation, you’ll be working on the forefront of emerging scientific and consumer trends, with high exposure to senior leadership and the unique opportunity to translate consumer insights into differentiated, science-backed products that enable consumers to live healthier lives.
Requirements
- Requires a four-year college or university degree or its equivalent, MBA preferred
- Requires a minimum of 4 years’ experience post-MBA or 7 years post-college, with at least 2 years supporting innovation, new product development, or commercialization.
- Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry
- Strong strategic thinking, analytical rigor, and a collaborative mindset.
- Ability to translate insights, data, and scientific inputs into clear strategic choices and actionable recommendations, while working effectively across functions.
- Strong communication and storytelling skills
- Ability to balance strategic thinking with executional excellence
- Curiosity about consumers, wellness trends, ingredients, and emerging benefits
- Analytical mindset with ability to leverage data to inform decisions
- Ability to navigate ambiguity and define clear direction in complex situations
- Collaborative approach with strong influencing skills
- Ability to translate scientific concepts into consumer-relevant benefits and claims
- Experience supporting new product innovation and commercialization, with a clear understanding of how to advance concepts from insight to market
- Strong ability to translate consumer insights and market data into clear, strategically grounded innovation opportunities
- Analytical acumen, with experience using syndicated and custom data to inform strategy, prioritize opportunities, and guide decision-making
- Demonstrated ability to work cross-functionally and influence stakeholders to align on strategic direction and drive initiatives forward
- Strong business and financial acumen, with the ability to connect innovation initiatives to growth, profitability, and broader business objectives
Nice To Haves
- MBA preferred
- preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry
Responsibilities
- Analyze and synthesize consumer insights, market trends, and competitive dynamics to identify opportunity spaces and inform innovation strategy within priority need states
- Develop product concepts, positioning, and claims informed by consumer needs, scientific substantiation, and business objectives, ensuring clear strategic rationale
- Partner with cross-functional teams (Science & Technology, Regulatory, Legal, Finance, Sales) to align on and advance strategically grounded innovation initiatives from concept through commercialization
- Support development of business cases, including market sizing, financials, and key assumptions, ensuring recommendations are rooted in strategic insights and growth opportunities
- Partner with Brand and Sales teams to support commercialization planning and execution, including development of consumer-facing messaging grounded in science
Benefits
- Medical, dental and vision benefits
- 401K match
- other wellness benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
