Associate Brand Manager - Better Than Brands
About The Position
We’re looking for a highly motivated Associate Brand Manager to help drive the next phase of growth across the Better Than portfolio (Better Than Bouillon, Better Than Marinade, Better Than Gravy). This role is ideal for someone who combines analytical and business acumen with creativity, curiosity, and a passion for building brands. The Associate Brand Manager will play an active role across brand strategy, innovation, commercialization, consumer insights, campaign development, and business analytics. This individual will work cross-functionally with Sales, R&D, Finance, Packaging, Project Management, and external agency partners to help bring new products, campaigns, and growth initiatives to market. This is a high-visibility role with meaningful ownership and exposure to multiple areas of the business, offering strong opportunities for career growth and development within a fast-paced entrepreneurial environment of a smaller CPG company.
Requirements
- 2–4 years of experience in marketing or related business field, preferably in the consumer goods industry
- Strong analytical mindset with ability to interpret data and translate insights into business recommendations
- Passion for brand building, consumer behavior, and identifying growth opportunities
- Ability to balance creativity with business and analytical thinking
- Experience managing timelines and juggling multiple priorities simultaneously
- Excellent project management and organizational skills
- Curious, proactive, and entrepreneurial mindset
- Collaborative cross-functional leadership skills
Nice To Haves
- Experience working with syndicated data platforms such as Nielsen
Responsibilities
- Help develop and execute strategies that drive brand growth, household penetration, and consumer engagement
- Analyze category, consumer, and competitive trends to identify opportunities for innovation and expansion
- Contribute to positioning, messaging, and long-term brand strategy development
- Support annual planning and innovation pipeline development
- Support innovation initiatives from concept through launch
- Partner cross-functionally on product positioning, packaging development, claims, and commercialization
- Help bring new products and line extensions to market across retail and eCommerce channels
- Support integrated marketing campaigns across digital, social, retail and other in-store channels
- Collaborate with agency partners on creative development, content, and campaign execution
- Help develop customer-facing presentations, commercialization materials, and selling stories
- Monitor campaign performance and identify optimization opportunities
- Analyze syndicated data sources (Nielsen/Numerator) for brand and retailer performance, consumer insights, and category trends to identify opportunities for growth
- Translate data into actionable recommendations and compelling business stories
- Monitor brand performance metrics including sales, distribution, velocity, household penetration, and market share
- Support development of customer presentations, innovation recommendations, and strategic business reviews
- Assist in managing brand marketing budgets and agency investments
- Help evaluate campaign and innovation performance to optimize ROI and business impact
- Support forecasting, financial tracking, and business performance analysis
- Partner cross-functionally with Finance and Sales to support profitable brand growth
- Work collaboratively across functions including Marketing, Sales, R&D, Project Management, Finance, and external agency partners
- Manage multiple projects simultaneously in a fast-paced environment
- Identify opportunities to improve processes, execution, and business performance
Benefits
- Work on an exciting and consistently growing brand in the grocery aisle
- Help shape innovation across expanding product categories and new launches
- Gain hands-on experience across brand strategy, commercialization, analytics, innovation, and marketing
- Exposure to major national retailers including Walmart, Kroger, Publix, and Costco
- Collaborative, entrepreneurial culture where ideas move quickly and team members make real impact
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
