Brand Manager, Incubator Brands (SH & B)

Kenvue•Summit, NJ

1d•$124,100 - $175,200•Hybrid

About The Position

Kenvue is currently recruiting for a Brand Manager, Incubator Brands (Skin Health & Beauty). At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Requirements

A BA/BS in Marketing or a business-related field is required.
A minimum of 6 years of marketing or related CPG commercial experience.
Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required.
Experience managing brand communications creative and execution.
Strong communication, presentation, and listening skills, with the ability to form productive stakeholder relationships and lead cross-functional teams.
Self-motivated and results oriented.
Creative problem-solver not afraid to challenge the status quo.
Ability to effectively prioritize and balance multiple projects.
Comfortable navigating ambiguity and managing complexity.

Nice To Haves

An MBA is preferred.
Experience in a start-up environment is preferred.
Experience working within the Beauty / Skincare category is desired.
Experience with new brand market entry is preferred.
Demonstrated experience managing E2E innovation processes and global pipeline development (including creation of breakthrough and/or disruptive innovation) resulting in sustained global brand growth.
Experience working with Legal, Regulatory, and global partners is preferred.

Responsibilities

Evaluate international brands for potential market expansion into the USA.
Deliver the innovation strategy for Incubator Brands.
Build the 3YOP Innovation Pipeline plans.
Lead in-depth analysis and build a business case to recommend which brand(s) should go to market and their go to market strategy.
Support existing Incubator Brand’s innovation pipelines.
Work with a cross-functional team of R&D, supply chain, packaging engineering, design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.
Develop communications for the Incubator Brands.
Create content to support new product launches.
Oversee comprehensive brand assessments across key skincare brands to determine product-market fit.
Conduct in-depth market sizing, trend analysis, and whitespace identification to evaluate growth potential.
Develop data-driven business cases to recommend which brand(s) should enter the market, identifying potential risks, barriers to entry, and mitigation strategies to ensure successful market introduction.
Apply emerging category trends, competitive moves, and retail dynamics to inform strategic recommendations.
Define proposed GTM strategies, encompassing target consumer definition, positioning, channel strategy, pricing, and preliminary marketing recommendations.
Partner closely with cross-functional teams to validate feasibility, cost structures, and innovation requirements.
Synthesize findings into clear, persuasive presentations for senior leadership to support decision making and strategic alignment.
Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets.
Partner with cross-functional team members to shape and grow brand equity and innovation to drive U.S. growth.
Deliver a distinctive innovation pipeline that meets and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain.
Develop and execute the brand pipeline.
Develop and ensure the implementation of consistent and aligned innovations together with launch playbooks: content, playbooks (Influencer/HCP/Shopper).