Brand Manager II (Breathe Right)

Prestige Brands•Tarrytown, NY

25d•$150,000 - $170,000•Hybrid

About The Position

This position is responsible for leading and managing Anbesol and select Loyalty brands within the Prestige portfolio. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork.

Requirements

Bachelor’s degree or MBA in Marketing, or equivalent work experience.
Minimum 7 years of related work experience
Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
Ecommerce – ability to understand and execute strong ecommerce growth initiatives. Fluent in ecommerce best practices.
Intellectual curiosity – interest in and desire to continuously learn. Seeks out new information independently, and leverages to solve business challenges.
Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the industry.
Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills.
Excellent supervisory and leadership abilities.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
Must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

5% ability to travel via car, plane, rail.

Responsibilities

Develop and execute comprehensive brand plans for Anbesol® and Heritage brands, including advertising, promotions, PR, and research to achieve business targets. Prioritize brands and initiatives that will drive the greatest results. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
Lead the development of advertising campaigns and media plans that enable efficient and effective spend.
Lead updates to brand website; partner closely with ecommerce teams to drive disproportionate ecommerce growth.
Manage the day-to-day logistics of the brand programs including consumer promotions and other activations. Owns timeline management, budget, and program analysis.
Partner to develop NPD and commercial innovation, leveraging consumer and market insights to drive long-term growth of the brands; translate insights into profitable product innovations; develop selling proposition and sufficient launch support plans to retail.
Own consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
Work with sales, demand planning, and contract vendors to generate accurate volume forecasts; own and manage A&P budgets; deliver results for the brand level P&L focusing on net sales and brand contribution.
Partner with the sales organization with presentation materials for retailer presentations using category management best practices.
Work with Regulatory, Legal, Medical, and Supply Chain teams to ensure compliant and effective execution.
Lead relationships with external agencies across creative, media, consumer promotions and ecommerce.