Brand Manager, HCP

Abbott • Alameda, CA

3d • Onsite

About The Position

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As Brand Manager, HCP, you will be responsible for implementing and maintaining the effectiveness of HCP Marketing initiatives with a focus on primary care physicians. This role requires a strategic, forward-thinking, and highly motivated individual who is a proactive problem solver. You will lead the execution of high-visibility marketing programs.

Requirements

• Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
• Product management experience in medical products or services preferred.
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Nice To Haves

• Experience with digital health is a strong plus.
• Exceptional presentation and communication skills.
• Strong critical thinking and analytical skills to assess market conditions and opportunities.
• Proven ability to lead and motivate teams, manage multiple projects, and deliver results in a fast-paced environment.

Responsibilities

• Collaborate with the HCP Marketing Team to achieve US Product line sales and margin by driving the strategic execution of sales and marketing plans.
• Develop and oversee the creation of sales tools and programs, such as printed field sales collateral, training materials, and field sales and customer communications, to support and enhance sales performance.
• Work with a broad array of internal and external groups to ensure the successful execution of marketing tactics.
• Develop product information and key initiative presentations for use with the sales force and key customers.
• Participate in the development of HCP strategy and tactics, collaborating on strategic projects.
• Lead the development, execution, and assessment of product marketing programs/tactics to respond to customer and marketplace needs.
• Collaborate with Sales, Sales Training & Ops, CEM, and other teams on creative optimization across channels.
• Evaluate program efforts and investments to drive patient adoption and ensure a positive return on investment.
• Manage budgets and timelines, ensuring all milestones are met and projects are delivered on time and within budget.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level