Brand Manager / Growth Operator

Sunlighten•Leawood, KS

21h•Hybrid

About The Position

At Sunlighten, we are driven by a shared passion for health and wellness, one that comes to life across our family of brands, including Ice Barrel. While each brand has its own focus, they are united by a commitment to innovation, quality, and meaningful impact. This role will focus solely on Ice Barrel, where we know that not all cold plunges are created equal and we are on a mission to make cold therapy approachable, effective, and empowering for everyone. Rooted in research exploring benefits like reduced inflammation, improved recovery, mood enhancement, and stress resilience, Ice Barrel brings these principles to life through intentionally designed cold plunge products. We are looking for a Brand Manager/Growth Operator to submerge themselves in a hands-on, execution role to own and scale Ice Barrel’s growth engine. You will be responsible for driving revenue growth through agency management, identifying the highest-leverage opportunities across the funnel, and ensuring strong performance across paid media, email, social, influencer, Amazon, and content. This role requires someone who can move quickly, think strategically, and take ownership of the brand’s execution, making confident decisions around spend, performance, and channel optimization. All of this is grounded in a culture of being playfully curious, living mindfully, being wildly courageous, and leading with the heart. Not located in the Kansas City metro area? We would still love to hear from you if you’re open to relocating to Kansas City/Leawood prior to starting in this role.

Requirements

3+ years of hands-on experience in DTC ecommerce marketing (not B2B, not traditional retail)
Proven experience scaling a DTC or ecommerce brand
Deep understanding of paid media, funnels, and performance metrics (CAC, ROAS, MER, conversion rate)
Has worked directly with a marketing agency or managed an agency relationship and held them accountable to results
Strong operator mindset: comfortable owning outcomes and making decisive calls
Deep familiarity with Shopify, Klaviyo, Meta Ads Manager, Google Ads, and GA4
Strong creative eye with the ability to review and approve ads, email designs, and social content
Experience managing a content calendar and social media presence for a consumer brand
Data-driven, decisive, and able to move quickly with imperfect information
Excellent written communication skills

Responsibilities

Own top-line revenue growth with clear accountability to annual and quarterly targets
Identify and execute on the highest-leverage growth opportunities: funnel optimization, offer strategy, landing page performance, and channel expansion
Drive creative testing velocity and continuous performance improvement across campaigns
Translate business goals into clear execution plans and KPIs
Serve as the primary point of contact for Power Digital (our full-service agency partner)
Establish and run a weekly performance cadence with the agency: CAC, MER, ROAS, conversion rate, revenue
Review performance data, approve creative, and resolve operational blockers
Review and approve all creative assets (ads, email, social, landing pages) before they go live
Own the brand voice and ensure consistency across every channel and touchpoint
Own and uphold the Ice Barrel brand voice, ensuring consistency across all creative and messaging
Own the social media content calendar and community engagement
Coordinate product photography and videography shoots
Maintain a steady pipeline of content that aligns with the brand identity and campaign calendar
Work with Power Digital on Klaviyo flows, campaign scheduling, segmentation, and A/B testing
Approve all email and SMS creative before deployment
Monitor email performance and flag issues or opportunities
Run weekly check-ins with CX and fulfillment teams
Track customer complaints, returns, and shipping issues
Oversee day-to-day alignment and communication with the Customer Experience team
Support and manage day-to-day relationships with influencer and affiliate partners, while collaborating with leadership on larger strategic partnerships.
Handle content approvals, tracking, and relationship maintenance
Compile the weekly marketing dashboard for leadership review
Pull and organize data from Power Digital, Shopify, Klaviyo, and Amazon
Prepare inputs for the P&L review and quarterly business reviews
Manage tool subscriptions, freelancer relationships, and operational vendor communication
Coordinate with IT on platform access, integrations, and tool provisioning

Benefits

Hybrid Work Schedule: Enjoy the flexibility of working remotely part of the week
Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday
Fully Equipped Fitness Center On-Site
Free Lunch Program featuring a James-Beard Award Winning Chef
Health (HSA & FSA Options), Dental, and Vision Insurance
401(k) with company contributions
Profit Sharing
Life and Short-Term Disability Insurance
Professional Development and Tuition Reimbursement
Associate Discounts on Saunas, Spa Products and Day Spa Services