MyHalos - Brand Growth Manager

JobRack

1d•Remote

About The Position

Ready to scale a DTC brand beyond Amazon? Apply now. I’m Shane, the founder of MyHalos. At MyHalos, we’re dedicated to elevating everyday wellness with products that combine innovative design and proven benefits. We’ve built a strong foundation on Amazon, but what excites us most now is expanding beyond it - creating a brand that connects directly with customers across multiple channels and communities. We’re a fast-moving, growth-focused team that values ownership, creativity, and clear communication. Everyone here is encouraged to share ideas, solve problems together, and take initiative. If you’re someone who wants to help build something meaningful while having a real impact on growth, you’ll feel right at home. You’re someone who knows how to turn social channels, creators, and content into real revenue - not just engagement. You think like a builder, operate with ownership, and thrive in fast-paced environments where testing, iterating, and scaling are part of daily work.

Requirements

4+ years experience in DTC growth, performance marketing, or brand growth
Proven track record scaling at least one acquisition channel with measurable revenue impact
Hands-on experience with TikTok (organic, paid, or TikTok Shop)
Strong understanding of CAC, MER, ROAS, and contribution margin
Experience managing creator and affiliate partnerships
Ability to build and execute creative testing frameworks (UGC, hooks, iterations)
Highly data-driven with strong analytical decision-making skills
Fluent English (written and spoken)

Nice To Haves

Experience scaling TikTok Shop in the US market
Background in health, wellness, beauty, or lifestyle brands
Hands-on experience managing paid social budgets
Experience growing a personal brand or content channel
Familiarity with influencer outreach and affiliate platforms
Experience working with Amazon brands and understanding the halo effect
Strong copywriting for performance creatives and landing pages
Experience using AI tools for growth and content production

Responsibilities

Own and scale TikTok Shop end-to-end (content, creators, affiliates, offers, operations)
Build and manage an affiliate and creator engine (sourcing, onboarding, scaling performers)
Develop and execute high-converting creative strategies (UGC, hooks, testing loops)
Launch and optimize paid social campaigns across Meta and TikTok
Define, track, and improve KPIs (revenue, CAC, MER, ROAS, contribution margin)
Set up and run structured testing systems across creatives, offers, and landing pages
Collaborate with internal teams to align growth initiatives across channels
Leverage AI tools to accelerate research, content production, and decision-making
Identify and execute new growth opportunities across DTC and social channels