Marketing Manager (Growth, Brand & Creative)
About The Position
Cherie Amour is seeking a results-driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance. This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on-brand, and conversion-focused. We are looking for someone who can think strategically, execute creatively, and drive measurable results. Cherie Amour creates high-end, confidence-focused photography experiences. Our clients invest in more than images-they invest in an experience that helps them reconnect with confidence and a stronger sense of self. Marketing plays a critical role in shaping that journey-from first impression to final conversion.
Requirements
- 3+ years of experience in marketing, growth, or campaign management.
- Experience managing paid advertising campaigns (Meta, Google, or similar).
- Strong copywriting skills across email, web, and ad creative.
- Demonstrated ability to create or direct high-quality, visually cohesive marketing assets.
- Experience with email/SMS platforms (Klaviyo preferred).
- Experience with website management, landing pages, or conversion optimization (WordPress preferred).
- Strong analytical skills and ability to translate data into action.
- Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
- Strong organizational and project management skills.
Nice To Haves
- Background in branding, creative direction, or content strategy.
- Experience in a direct-to-consumer, service-based, or luxury brand environment.
- Familiarity with CRM systems and marketing automation tools.
Responsibilities
- Plan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.
- Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
- Own campaigns end-to-end: concept, execution, performance tracking, and optimization.
- Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
- Allocate budgets, test creative and audiences, and improve performance over time.
- Drive measurable growth in leads, bookings, and revenue.
- Write clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.
- Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
- Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.
- Execute within tools like Canva or Adobe when needed to bring campaigns to life.
- Own email and SMS strategy, including segmentation, automation, and campaign planning.
- Build and optimize flows, promotions, and retention efforts.
- Continuously improve engagement, conversion, and client lifetime value.
- Manage and improve website performance, user experience, and conversion rates.
- Develop landing pages and funnels that drive bookings and sales.
- Identify friction points and implement improvements based on data.
- Track and analyze performance across all marketing channels.
- Use data to make informed decisions and continuously improve results.
- Conduct competitive analysis to identify opportunities and strengthen positioning.
Benefits
- Competitive salary (based on experience)
- Performance-based bonuses tied to marketing results
- Medical, dental, vision, life, LTD, and 401(k)
- Paid vacation and sick leave
- Ongoing training and development
- Opportunity to take ownership of marketing in a growing company
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
