Creative Marketing Manager

Lorikeet

12h

About The Position

We're looking for a Brand & Creative Manager who can wear many hats — someone equally comfortable shaping brand strategy, producing performance creative, managing agencies, and using AI tools to move faster than traditional marketing teams. This isn't a pure brand role or a pure creative role. You'll work across the full spectrum: online and offline brand campaigns that build awareness, performance creative that drives conversions, content production that fuels paid and organic channels, and social media managed through agency and contractor relationships. You may also develop high-variance brand concepts for ABM motions. You'll think like a growth marketer — running experiments, measuring what works, and iterating fast. You'll use AI tooling extensively, leveraging Claude, Midjourney, Runway, and similar tools to produce content at a speed and quality that would have required a full creative team a few years ago. You'll understand content engineering: how content systems work, how to structure and repurpose assets, and how to build scalable production workflows. You'll report to the Head of Marketing and work closely with Product, Sales, Growth Marketing, GTM Engineering, and our co-founders.

Requirements

4–7 years in brand marketing, creative production, or content marketing
Highly proficient with AI tools — you should already be using Claude, Midjourney, Runway, or similar to produce content
Understands both brand and performance creative: can build a brand campaign and produce effective ad creative for conversions
Experience managing agencies and contractors: you've sourced and directed external partners for social, video, and design
Strong design sensibility: great if you're a designer, but at minimum you know good from great and can direct creative work effectively
Growth mindset: comfortable with experimentation, measurement, and iteration
Understands content engineering: how to structure content for scale, repurposing, and distribution
Willingness to wear many hats: strategy, production, and vendor management all sit with you
Portfolio that shows range across brand work, performance creative, and content production

Responsibilities

Own both ends of the creative spectrum: brand campaigns that establish Lorikeet as a category leader, and performance creative optimised for clicks, conversions, and pipeline
Produce creative for paid marketing: 15-second videos, static images, and carousel ads for LinkedIn, YouTube, Google, and Reddit
Build and maintain the brand book while ensuring it translates into high-performing ad creative
Run A/B tests on creative, analyse results, and iterate based on performance data
Produce content across formats: founder talking head videos, product demos, customer testimonials, podcast episodes, case studies, and one-pagers
Build scalable content systems: structure, tag, repurpose, and distribute content efficiently
Use AI tools (Claude, Midjourney, Runway, Descript, and others) to accelerate production without sacrificing quality
Own the creative asset library and ensure sales, paid media, and socials always have what they need
Manage agency and contractor relationships for social media, video production, motion design, and copywriting
Own social media strategy and execution through external partners, ensuring consistent presence and engagement
Coordinate across multiple external partners while maintaining brand consistency and quality standards
Know when to build in-house vs. outsource, and manage the mix effectively
Approach creative with a growth mindset: hypothesise, test, measure, iterate
Track creative performance metrics (CTR, conversion rates, engagement) and use data to inform decisions
Run creative experiments alongside paid media: new formats, hooks, and messaging angles
Contribute to marketing's overall experimentation velocity