Brand Manager, Aquaphor Lip

Beiersdorf • Stamford, CT

22d • Hybrid

About The Position

We care for skin. We care for our people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you’ll find: A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported Flexible teams that enjoy a challenge and the ability to make an impact A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow A culture that lives by its core values of care, trust, simplicity, and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues Dynamic work model – hybrid (at least 3 days on-site) Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team. Your Tasks A dynamic brand manager who leads the execution of Aquaphor’s Lip strategic brand plan, collaborates extremely well across departments and has a strong pulse in culture. Reports to the Senior Brand Manager, Aquaphor Lip & Baby.

Requirements

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5+ years marketing/brand management experience
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Experience in Commercial strategy and ability to build relationships with sales
• Ability to innovate, develop and execute against all product initiatives
• Must be results-oriented, self-starter, demonstrating the ability to lead and motivate others.
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility - ability to multitask in a fast-paced environment
• Time management skills and ability to prioritize projects as necessary
• Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
• Excellent communication, presentation and interpersonal skills.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI/Circana, SAP experience extremely helpful

Nice To Haves

• Experience in beauty, skincare or personal care categories a plus
• Digital and e-commerce experience is preferred.

Responsibilities

• Leads development of Aquaphor Lip Marketing Plan to achieve top line sales, profit and market share.
• Works on the BDF readiness, go to market strategies and activation opportunities
• Responsible for Brand Health, supports Consensus, partners with Supply on brand forecasts and R&O assessment.
• Scopes and sizes new launches, ensuring stakeholders alignment, assessing Financial viability and supports Gate process submission.
• Works closely with Sales Strategy on NPI process
• Responsible for brand and competitive insights and performance analysis to inform brand strategies and tactics.
• Management and quarterly monitoring to stay on track
• Accountable for adaptation of Global creative. Ensures implementation of brand guidelines across IAT.
• OTIF all pre-determined fundamental assets list (FAL) identified with the iComm (inc Shopper and eCom)
• Collaborates with IAT on development of agency briefs for full funnel media planning
• Collaborates with Sr Manager Consumer Digital on development of agency briefs for full funnel media planning
• Influences with a focus on culture. The Brand Manager is plugged into what’s trending, knows where the conversation is happening with our target consumer’s evolving skincare routines.
• Be able to translate those insights into refined plans and new consumer targets
• Partners with Commercial to infuse compelling storytelling into sell in programs, NPD launches and line reviews
• Partners with Medical Marketing to translate brand strategy into medical plans to drive Dermatologists recommendations.

Benefits

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level