Brand Lead - QRxLabs
About The Position
QRxLabs is an emerging skincare brand that delivers science-backed, ingredient-focused skincare solutions that empower people of all ages and lifestyles to achieve strong, visible results at home. This role is based in NYC and operates a flexible, hybrid office policy where employees are expected to be in-person on Mondays, Tuesdays, and Wednesdays. QRxLabs is a wholly owned subsidiary of Lyra, a collective of brands in the Personal Care and Family categories. We are looking for a Brand Lead to run the day-to-day strategy and execution to fuel QRxLabs’ continued growth. You will play a central role in all aspects of QRx’s omnichannel presence, with dedicated support from cross-functional partners across Marketing, Operations, Creative, Sales, Finance, and more. You will also directly manage QRx’s P&L, with a focus on digital sales channels (primarily Amazon, but inclusive of DTC, TikTok Shop and more). This role reports into the General Manager - LOLA and QRxLabs.
Requirements
- 6 - 8+ years of experience in managing brands on Amazon Marketplaces (seller and/or vendor central)
- Experience as a P&L owner, with a proven track record of driving top-line results and margin expansion
- Proven ability to analyze data and implement strategies to drive revenue and conversion improvements (including strong proficiency in Excel and other BI tools)
- “Digital-first” operator with a brand management toolkit that extends to knowledge across related functions (e.g. performance marketing, operations, financial planning)
- Scrappy problem-solver
Responsibilities
- Drive daily brand operations on Amazon and 3rd party marketplaces, with an emphasis on expanding our market share and generating repeatable, profitable growth
- Manage P&L to drive top line results and margin expansion
- Lead unit economic analysis, forecasting, opportunity sizing, capital allocation planning, and budget allocation recommendations
- Own the development and execution of pricing and promotional strategy to optimize revenue, margin, and conversion across channels
- Lead new product development from ideation through launch
- Drive brand positioning and long-term vision, shaping a cohesive brand identity, voice, and storytelling strategy
- Conduct market research, category analysis, and track industry trends to shape the future of QRxLabs and stay ahead of the competition
- Own brand direction and merchandising strategies
- Collaborate with the Operations team to track inventory and forecast demand
- Establish and refresh business goals in partnership with brand and company leadership
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
