Brand Copywriter Lead

Sans•Los Angeles, CA

17h•Hybrid

About The Position

Sans is building a consumer hardware brand focused on products that help people live healthier lives at home, starting with air and water purifiers. They are a small, ambitious team looking for a Brand & Storytelling Copy Lead. This role involves defining and ensuring the consistent brand voice across all touchpoints, including narrative, tone, and storytelling systems. The lead will translate brand strategy into content that builds trust, authority, and long-term demand, reporting to the Creative Director and collaborating with Brand, Creative, eCom, Lifecycle, and Product teams. The Brand Storyteller will own the words across the full organic customer journey, from organic social, to brand-forward emails/SMS, the website, and packaging. The ideal candidate can simplify complex ideas into clear, compelling language, balancing brand storytelling with clarity and actionability, and adapting voice across formats while maintaining consistency.

Requirements

Bachelor's degree and/or equivalent work experience in copywriting, marketing, communications, or a related field
3-6+ years of copywriting experience across multiple channels, including email/SMS, web, and long-form content
Demonstrated experience writing lifecycle copy - welcome & abandonment flows, promotional campaigns, re-engagement sequences, and transactional messaging
Familiarity with SEO best practices and how copy supports organic search performance
Exposure to email marketing platforms (Klaviyo specifically) and basic performance metrics
Exceptional writing instincts - a sharp command of voice, tone, and storytelling, with the ability to translate complex ideas into clear, compelling narratives across formats and audiences
Strategic + systems thinker - able to connect individual pieces of copy to a broader narrative, and build frameworks that scale across channels and teams
Taste + judgment - a strong point of view on what great looks like, with the ability to elevate work through clear, actionable feedback
Self-directed and ownership-driven - comfortable operating with ambiguity, setting direction, and driving work forward without heavy oversight
Collaborative and influential - able to partner cross-functionally with Creative, Lifecycle, eCom and Product to ensure consistent, high-quality storytelling across the business
Detail-oriented and craft-focused - maintains a high bar for quality and consistency across every touchpoint, from high-level campaigns to small moments like packaging and product instructions
Curious and evolving - constantly exploring new formats, channels, and storytelling approaches to strengthen the brand and deepen audience connection

Nice To Haves

Experience with scriptwriting for video or brand content is a plus
Experience with writing web copy for brand components on HP, Landing pages, PDP
Startup, DTC, or e-commerce copywriting experience or strong interest is a plus
Experience writing for direct mail, landing pages, and organic social is a plus

Responsibilities

Define and evolve our tone of voice (principles, Do’s/Don’ts, examples)
Build and maintain messaging frameworks (pillars, value props, proof points)
Translate brand strategy into clear, ownable narratives
Own copy across key brand touchpoints: Website - brand-focused components on HP such as HP Hero, PDPs & landing pages, editorial/journal/blog
Own copy across key brand touchpoints: Lifecycle - Email/SMS campaigns & flows (Branded messages such as post purchase flow, Branded campaigns, transactional messages)
Own copy across key brand touchpoints: Organic social (IG, YouTube,TikTok, LinkedIn etc.)
Ensure storytelling is consistent, differentiated, and emotionally resonant
Concept and write content that builds brand authority
Concept and write content that supports organic/search strategy
Concept and write content that delivers genuine value to our audience
Develop narratives that position Sans as a trusted voice in healthier living at home
Create organic social copy across platforms (Instagram, Youtube, Pinterest, LinkedIn, etc), maintaining a consistent brand voice while adapting tone, format, and pacing to each channel
Partner with creators and social leads to ensure content feels native, not templated
Develop scripts for brand content, including: Product videos, Social video, Longer-form storytelling
Translate messaging strategy into engaging, clear, and compelling narratives
Partner with Product on GTM messaging and campaigns
Turn product features into benefit-led, human stories
Ensure launches ladder into the broader brand narrative
Partner with Creative to ensure visual + verbal cohesion
Provide copy direction and feedback across teams and partners
Build systems (guidelines, playbooks) that enable others to execute on-brand at scale
Own copy across physical brand surfaces including packaging, product manuals, inserts, and leaflets
Ensuring every customer touchpoint reflects our voice, reinforces product clarity, and elevates the overall brand experience