Brand Copywriter

United States Luggage•Hauppauge, NY

10h•Hybrid

About The Position

Briggs & Riley is an iconic American travelware brand, recently voted the #1 luggage brand in the world, known for uninterrupted innovation, uncompromising performance, and a relentless dedication to the art of travel. The company is a 5-time Top Workplace winner, fueled by creativity, innovation, family values, and a passion for building products that elevate every journey, with an average employee tenure of over 10 years. The Brand Copywriter will join Briggs & Riley to expand its DTC presence and elevate brand storytelling. This role involves partnering with the Art Director and cross-functional teams to create impactful copy across all customer engagement points. The company celebrates new ideas, champions curious and initiative-taking individuals, and offers high visibility for work, helping to shape one of the most respected brands in the travel industry.

Requirements

5+ years of copywriting experience in premium DTC or high-end lifestyle brands
Proven ability to balance elevated brand storytelling with performance marketing
Strong portfolio demonstrating DTC optimizations and campaign concepting
Experience coordinating and reviewing localized content across international markets
Experience building or evolving brand voice guidelines
Fluency with AI writing tools with editorial discipline to maintain brand voice and integrity
High editorial judgment and disciplined editing instincts
Brand first thinking - Strong instincts for positioning and knowing how language can help brands stand apart in a competitive landscape
Collaborative, ego-light, excellence-driven
Curiosity and an obsession for brands, culture and travel
All applicants MUST submit a book and/or writing samples of relevant work to be considered

Responsibilities

The evolution of our brand voice, messaging and narrative leadership
Define, codify and scale the Briggs & Riley brand voice
Own our verbal brand book, claims hierarchy and standards
Act as the primary owner of brand language
Technical premium storytelling and product naming
Transform functional innovation into emotional narratives, elevating performance into aspiration
Own product, feature and campaign copy, including product naming
Partner with internal teams to ensure all claims are distinct and compelling
DTC performance and verbal UX
Own the verbal user experience across our digital footprint
Balance premium brand voice with measurable DTC performance
Partner with DTC team to test, iterate and optimize messaging
Campaign and content development
Partner with the Art Director to execute integrated high impact campaigns
Contribute to campaign concepts
Localization and international brand copy
Orchestrate international copy direction across all markets
Lead approvals and maintain brand terminology