Copywriter

West Shore Home Recruiting • Harrisburg, PA

8d • Onsite

About The Position

As a Copywriter at West Shore Home, you will support the full spectrum of the company's content needs, from TV and video scripts to digital and web copy, social media content, internal communications, and campaign concepting. The Copywriter collaborates closely with designers, videographers, and the Senior Manager of Creative Services, while also partnering with internal stakeholders across marketing, communications, and other departments to ensure messaging is consistent, accurate, and strategically aligned with business goals.

Requirements

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field preferred.
• Minimum 4 years of professional copywriting experience, with a portfolio demonstrating work across multiple channels including broadcast, digital, and social media.
• Proficiency in Microsoft Office / M365 required; familiarity with project management tools (such as Asana or Monday.com) and AI writing tools (such as ChatGPT) preferred.

Responsibilities

• Concept and write scripts for TV commercials, video productions, and other broadcast or digital media content in collaboration with the Creative Services team.
• Develop copy for web pages, landing pages, and digital advertising that is optimized for clarity, brand voice, and audience engagement.
• Manage multiple writing projects simultaneously, meeting deadlines within a high-volume production environment.
• Write and edit content for internal communications including company-wide emails, intranet articles, and employee-facing campaigns, adhering to Smart Brevity principles.
• Collaborate with graphic designers and videographers to ensure written and visual elements are cohesive and on strategy.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees