Brand Lead, Relutrigine

Praxis Precision Medicines, Inc.

3d • $270,000 - $290,000 • Remote

About The Position

Praxis is seeking an experienced Brand Lead to develop and execute brand strategy for its rare epilepsy programs in developmental and epileptic encephalopathies (DEEs). Reporting to the Head of Rare Disease, the Brand Lead will turn commercial direction into focused brand plans, lead brand launch readiness, and build a high-performing marketing team. The role combines strategic thinking and hands-on execution and works across functions to support a launch for patients and families.

Requirements

• Biopharmaceutical marketing experience, including recent product launch experience.
• A track record of translating strategic thinking into effective marketing execution.
• Experience leading and developing teams and working effectively across functions.
• Sound judgment and the ability to prioritize and deliver in a fast-moving environment.
• Clear, candid communication and curiosity about different perspectives.

Nice To Haves

• Rare disease experience is strongly preferred.
• Epilepsy or developmental and epileptic encephalopathy (DEE) experience is a plus.

Responsibilities

• Develop and execute the brand strategy and marketing plan using patient, caregiver, healthcare professional, and market insights.
• Lead brand launch readiness by coordinating marketing priorities, timelines, and deliverables with cross-functional partners.
• Build and develop a high-performing marketing team with clear priorities and accountability.
• Manage marketing budgets and agency partners, evaluate performance, and adapt plans to improve results.
• Ensure marketing programs and materials meet quality, compliance, and review requirements.

Benefits

• The company pays 99% of medical, dental, and vision plan premiums.
• Company-paid life insurance, AD&D, and disability benefits.
• Voluntary plans to personalize coverage.
• Dollar-for-dollar matching on eligible 401(k) contributions up to 6%.
• Long-term stock incentives and an employee stock purchase plan (ESPP).
• Discretionary quarterly bonus.
• Flexible wellness benefit.
• Generous paid time off.
• Paid holidays and company-wide shutdowns.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed