Brand Copy Lead

Deepgram•,

20h•$170,000 - $200,000•Remote

About The Position

Deepgram is a voice company. You will craft the voice of voice. We’re hiring a Brand Copy Lead to be the writer who turns our brand voice from guidelines into living language: campaign concepts, launch headlines, quippy copy, the first thing a voice says when you press play. You’re a concept-first writer. You can take a brief and craft the core idea into something unmissable. You think like a strategist: you know who we’re talking to, what we need them to believe, and why this channel. And you’re quippy in the way the best brand writers are: sharp, surprising, and never at the expense of clarity. The Copy Lead sits inside our Brand Studio alongside brand strategy & narrative, design, brand marketing, and web. We’re mid-rebrand, with a new verbal identity landing now. You’ll be the person who brings it to life in market, at speed.

Requirements

6–8+ years of copywriting experience, with significant time concepting brand campaigns, ideally split between an agency and an in-house team at a fast-moving technology or consumer brand.
A portfolio that shows ideas, not just execution: campaign concepts, headlines, and lines that made it into the world, with OOH, audio, or video work strongly preferred.
Strategic thinking. You can read a brief, interrogate it, and explain why your idea is the right answer for the audience and the business.
A distinctive, quippy voice, and the range to write in someone else’s. You can flex from punchy campaign line to clear product explanation without losing the brand.
Speed with quality. You can turn around a strong first round in a day when the deadline demands it, and you know when a line isn’t done yet.
Comfort translating technical products for multiple audiences: developers, enterprise buyers, and the people who influence them.
A collaborative, low-ego approach to feedback, from giving it to agencies to taking it from product teams.
Excellent judgment and taste. A point of view on brands, campaigns, and culture, and the curiosity to keep developing it.

Nice To Haves

Experience writing for developer, AI, or other technical brands.
Experience writing for voice: audio ads, scripts, conversational UI, or voice assistants.
Naming and verbal identity experience.
Experience writing for global or APAC markets.

Responsibilities

Concept and write brand campaigns
Lead copy concepting for brand campaigns, from the first brief through final lines: develop multiple distinct creative directions, write the headlines, and articulate the idea behind each one.
Write for the big canvases: out-of-home, audio and podcast, video and launch films, social, sponsorships, and brand activations. Know what a line needs to do at 60 mph, in 6 seconds, or in a booth across a crowded expo floor.
Partner with design from day one so words and visuals land as one idea, not copy dropped into a layout.
Adapt campaigns for global markets and audiences, working with regional teams to keep the idea intact and the line locally right.
Own the application of Deepgram’s verbal identity across every brand surface: website, product launches, events and signage, ads, email, and internal moments.
Write for voice, literally. Write copy for Deepgram’s website, events, experiential and across at brand moments, so we always speak Deepgram.
Contribute to naming: products, voices, programs, and campaigns.
Run brand copy review across the studio: ads, web pages, launch materials, and agency work. Give edits and notes that make the work sharper without flattening it.
Translate product marketing and technical input into copy that’s accurate and interesting. Know when to push back and when the detail matters.
Evolve the voice guidelines with what we learn in market: example lines, do/don’t libraries, channel-by-channel tone flex.
Lead with an AI-forward approach. Use and build AI tools (voice copilots, prompt libraries, review workflows) that help the whole company write on-brand, faster.
Create the playbooks that let the team scale: copy brief templates, review checklists, and channel-specific copy specs.