Brand Copy Manager

Bobbie

About The Position

Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S. Bobbie has also been involved in advocacy, with its arm 'Bobbie for Change' fighting for paid federal parental leave, pushing for legislation to prevent future formula shortages, advocating for feeding equity, and supporting families. The company believes that becoming a parent makes you an activist. This is a 4–5 month contract role, with the possibility to extend, covering a member of our team while she's on maternity leave. We're looking for a seasoned copy leader who can step in quickly, own Bobbie's brand voice, and lead our writers from day one. The ideal candidate has the strategic mind of a messaging architect and the hands-on ability to execute across platforms—particularly video scripting. You will be responsible for leading messaging strategy across marketing and creative, maintaining and enforcing a brand copy style guide, and ensuring that Bobbie's voice is engaging, clear, and true to our mission.

Requirements

10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred).
A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives.
Experience building and managing a brand style guide and leading messaging consistency across a company.
Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers.
A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership.
A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling.

Responsibilities

Develop & Own Brand Voice: Refine and reinforce Bobbie's unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms.
Manage a Messaging Ecosystem: Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners.
Write & Edit Across Channels: Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed.
Script Video Content: Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns.
Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy.
Ensure Strategic Messaging Alignment: Keep key stakeholders informed and aligned on messaging priorities and frameworks.