Brand Identity Designer

We Are Rosie • Atlanta, GA

17d

About The Position

A national QSR brand’s in-house creative studio is seeking a Brand Identity Designer to help develop and evolve its visual identity system (VIS). The designer will create brand visual assets, contribute illustration within the identity system, and help maintain design guidelines that keep the brand consistent across digital, print, packaging, and other touchpoints. The role calls for a strategic design thinker with an exceptional eye and a portfolio demonstrating bold simplicity, elegance, playful confidence, and outstanding typography.

The designer will execute brand projects that help the organization stay authentic, scale thoughtfully, and raise quality and consistency, including systems designed with international expansion in mind. The role involves collaboration with the Sr. Design Lead, cross-functional teams, internal teams, suppliers, and agencies. A portfolio is required for consideration and should showcase brand identity systems, packaging, illustration, and typography.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry, partnering with more than 200 major brands and agencies. Founded in 2018, the company describes its approach as inclusive and human-centric and is an equal opportunity employer.

Requirements

• At least 3 years of experience in a creative environment, such as an in-house studio or agency.
• Strong experience developing visual identity systems.
• Illustration skills, particularly illustration used within a brand system.
• Exceptional typography skills.
• Print, digital, and production experience.
• Strong multitasking, time-management, communication, and organizational skills.
• Expertise in Adobe Creative Suite.
• Bachelor’s degree in graphic design or a related field.
• A portfolio is required and should showcase brand identity systems, packaging, illustration, and typography.

Nice To Haves

• Packaging design experience is strongly preferred.
• Polished, elegant, and playful portfolio work with strong simplicity will stand out.

Responsibilities

• Develop digital, print, and packaging assets within the brand’s visual identity system in collaboration with the Sr. Design Lead.
• Create and integrate illustration as part of the visual identity system.
• Evolve the visual identity system and provide guidance on how brand elements should be used across touchpoints.
• Apply and champion systems thinking and help educate teams on its value.
• Build identity systems that scale, including for international markets.
• Manage timelines, communications, and details across multiple projects in various stages.
• Meet with cross-functional teams to support design initiatives across the organization.
• Collaborate with, consult, and provide creative feedback to internal teams, suppliers, and agencies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level